Books bring­ing two na­tions to­gether

China Daily (Hong Kong) - - XI'S VISIT - By REN QI in Moscow renqi@chi­nadaily.com.cn

China Cul­ture Week was launched and a China-re­lated book ex­hi­bi­tion opened on Mon­day in Moscow, fur­ther stok­ing Rus­sians’ grow­ing in­ter­est in China.

The open­ing cer­e­mony was held at Chance Bookuu, a book­store that sells China-re­lated books in the city cen­ter.

“Chi­nese cul­ture and books are in­sep­a­ra­ble over­seas, and most for­eign­ers get to know Chi­nese cul­ture from these books,” said Zhu Yongliang, deputy pres­i­dent of Zhe­jiang Pub­lish­ing United Group.

Over 492 Rus­sian-lan­guage books about China and Chi­nese cul­ture, as well as more than 10,000 books in Chi­nese were on dis­play dur­ing the ex­hi­bi­tion, which was de­scribed as “the book road on the new Silk Road” by Mark Ulyanov, di­rec­tor of the Chi­nese stud­ies fac­ulty at Moscow State Univer­sity.

“China-re­lated books have been en­thu­si­as­ti­cally welcomed by Rus­sian au­di­ences in re­cent years, and many Rus­sian peo­ple have come to Chance Bookuu to buy books about Chi­nese lan­guage, Chi- nese cul­ture and Chi­nese food since the book­store opened in July,” Zhu said.

He said China and Rus­sia have had strong ties in me­dia for years, and the co­op­er­a­tion of pub­lish­ing com­pa­nies from both coun­tries can be a new chan­nel to in­crease mu­tual un­der­stand­ing.

Svet­lana Anikeyeva, the pub­lisher of Ori­en­tal Lit­er­a­ture Pub­lisher, said re­la­tions be­tween China and Rus­sia have reached the high­est level in history, and the rights to China-re­lated books are quite sought after in the Rus­sian pub­lish­ing in­dus­try.

Mu Ping, the pub­lisher of Rus­sia Chance In­ter­na­tional Pub­lish­ing Corp, which owns the Chance Bookuu book­store in Moscow, said as more Rus­sian me­dia in­tro­duce China to lo­cal peo­ple, Chi­nese cul­ture is at­tract­ing more Rus­sians to the book­store.

The Chi­nese business ex­ec­u­tive, whose com­pany is based in Rus­sia, said start­ing a China-re­lated book­store in Moscow was not as easy as he had ex­pected. He and his staff de­cided on us­ing events to help at­tract cus­tomers.

Over 160 ac­tiv­i­ties, such as cul­tural lec­tures, tea-mak­ing demon­stra­tions and Chi­nese tra­di­tional skills train­ing, have been held at the book­store, Mu said.

“To our sur­prise, by hold­ing these cul­tural ac­tiv­i­ties, more Rus­sians, whether young or old, come to our book­store. More im­por­tantly, we have the chance to meet lots of Rus­sian of­fi­cials and pro­fes­sors, and are able to push China-re­lated books to a higher stage,” Mu said.

Dur­ing Mon­day’s ac­tiv­i­ties, agree­ments were signed on train­ing Chi­nese-Rus­sian trans­la­tors and pub­lish­ing Rus­sian text­books by Zhe­jiang Pub­lish­ing, Rus­sia Chance In­ter­na­tional and Moscow Nor­mal Univer­sity.

Mu said Rus­sian schol­ars and stu­dents who study Chi­nese are in­ter­ested in Chinare­lated books, but more or­di­nary read­ers, who do not know any Chi­nese, also are in­ter­ested in knowl­edge about China and Chi­nese cul­ture.

“We be­lieve that with Chi­nese and Rus­sian pub­lish­ing com­pa­nies work­ing to­gether, more China-re­lated books will be in­tro­duced to Rus­sian read­ers,” Mu said.

REN QI / CHINA DAILY

A Rus­sian woman reads the Chi­nese ver­sion of XiJin­ping:The

Gover­nance­ofChina on Mon­day at Chance Bookuu, a book­store that sells Chi­nese books in cen­tral Moscow.

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