JD part­ners up with WWF on en­vi­ron­ment

China Daily (Hong Kong) - - BUSINESS - By FAN FEIFEI fan­feifei@chi­nadaily.com.cn

JD.com Inc, China’s sec­ond­biggest e-com­merce player, an­nounced a do­na­tion of 10 mil­lion yuan ($1.47 mil­lion) to sup­port a se­ries of en­vi­ron­men­tal ini­tia­tives to be made jointly with the World Wide Fund for Na­ture China.

The part­ners will work to­gether in var­i­ous fields, in­clud­ing re­source re­cy­cling, car­bon emis­sions re­duc­tion, sus­tain­able sup­ply chains and green lo­gis­tics, to pro­mote so­cial sus­tain­able de­vel­op­ment.

As a first step in its work with the WWF, JD will be­come the first Chi­nese e-com­merce com­pany to in­stall large-scale pho­to­voltaic power gen­er­a­tion sys­tems on ware­house rooftops.

Cov­er­ing a to­tal of 1.5 mil- lion square me­ters, the project is ex­pected to re­duce the com­pany’s an­nual car­bon diox­ide emis­sions by 150,000 met­ric tons, which are equiv­a­lent to plant­ing 20 mil­lion trees or sav­ing 60,000 tons of coal.

“Giv­ing back to so­ci­ety has al­ways been core to our mis­sion, and we have been com­mit­ted to pro­vid­ing sup­port to dis­as­ter re­lief, ed­u­ca­tion and en­vi­ron­men­tal pro­tec­tion over the past few years,” said Liu Qiang­dong, chair­man and CEO of JD.

“I am very ex­cited to join forces with the WWF, one of the big­gest en­vi­ron­men­tal con­ser­va­tion or­ga­ni­za­tions in the world, which will take our en­vi­ron­men­tal pro­tec­tion ef­forts to the next level and fur­ther raise aware­ness of en­vi­ron­men­tal is­sues with the gen­eral public in China,” Liu said.

“The pro­tec­tion of our nat­u­ral en­vi­ron­ment is one of the most se­ri­ous chal­lenges fac­ing hu­man­ity,” said Wang Shi, pres­i­dent of WWF China’s board.

He added that JD has been ac­tive in em­brac­ing en­vi­ron­men­tal so­lu­tions, and these ini­tia­tives in co­op­er­a­tion with WWF would en­cour­age more com­pa­nies and con­sumers to join the cause of en­vi­ron­men­tal pro­tec­tion.

JD re­cently an­nounced the launch of its Green Stream Ini­tia­tive to pro­mote the use of sus­tain­able and greener pack­ag­ing ma­te­ri­als through­out its sup­ply chain, in part­ner­ship with nine ma­jor brands. They in­clude Lego, Nes­tle and P&G. By 2020, JD ex­pects to re­duce the num­ber of boxes used through­out the sup­ply chain by 10 bil­lion, which was the to­tal num­ber of all boxes used in China in 2015.

The com­pany is con­tin­u­ally look­ing to lever­age tech­nol­ogy to cre­ate ef­fi­cient e-com­merce so­lu­tions. In June, the com­pany be­gan op­er­at­ing its first fleet of clean en­ergy de­liv­ery trucks in Bei­jing, Shang­hai and Chengdu, be­com­ing the first do­mes­tic lo­gis­tics player to em­ploy large-scale green de­liv­ery ve­hi­cles.

More than 100 new en­ergy de­liv­ery trucks are ex­pected to re­duce JD’s an­nual car­bon diox­ide emis­sions by over 584 tons.

The com­pany said it will in­crease its work with brand own­ers, lo­gis­tics com­pa­nies and pack­ag­ing com­pa­nies to en­cour­age re­cy­clable pack­ag­ing and the use of bio-degrad­able ma­te­ri­als in the fu­ture.

Zhuang Qiange contributed to the story.

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