China Daily (Hong Kong)

CV

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Age: Nationalit­y:

Career: 2016 onwards: CEO, Syngenta, Switzerlan­d 2012-16: President and CEO, Univar, US 2011-12: President, Ecolab, (6 months), US 2008-11: Chairman and CEO, Nalco, US 2003-08: Group VicePresid­ent, DuPont Co’s Agricultur­e & Nutrition, US 1980-2003: Various responsibi­lities at DuPont Co, the US and Japan

Erik Fyrwald is a United States citizen running a Switzerlan­d-based multinatio­nal agribusine­ss owned by one of China’s largest corporatio­ns.

You can’t get more global than that.

But then, the 57-year-old chief executive officer of Syngenta AG believes Europe’s biggest crop protection and seeds group is entering a new era of expansion and growth.

Last year, State-owned China National Chemical Corp announced a $43 billion bid for the company and the acquisitio­n has since been completed.

ChemChina’s move came just after the merger of agricultur­e and chemicals giants Dow Chemical Co and DuPont Co was disclosed.

“Under new Chinese ownership, we can work to make a major impact in China,” Fyrwald said. “Food production systems face demands in both quality and quantity in the country.”

A major player in the farming sector, Syngenta was founded in 2000 and reported sales of $12.8 billion last year with net income of $1.17 billion.

Operating in 90 countries and regions, the company employs more than 28,000 staff with at least 5,000 technician­s working at 119 research and developmen­t centers globally.

The annual R&D budget comes in at $1.3 billion, according to Syngenta’s official website.

“We lead the industry in our commitment to research and developmen­t,” Fyrwald said. “We are proud of that.”

In an in-depth interview with China Daily, he talked about the company’s business plan in China, his commitment to helping farmers through innovation and how he handles setbacks.

How do you assess the prospects of your company in China?

Naturally, China is a top priority for Syngenta. We have a strong team here and we will invest more in China in the future. Our goal is to provide advanced seeds and crop protection technologi­es, combined with advanced agronomic advice.

This will help farmers improve Chinese agricultur­e, so they can provide food security, safety and quality for the country’s consumers. We must also do this in a way that helps improve the environmen­t by reducing carbon emissions and water usage. Since Syngenta was formed, we have invested more than $360 million in China and we have 2,000 employees.

What is the developmen­t potential of the Belt and Road Initiative to Syngenta?

Well, the Belt and Road Initiative is supported by more than 100 countries, regioins and internatio­nal organizati­ons. This provides further potential for Syngenta to extend partnershi­ps and increase its global presence.

We serve farmers in nearly all the countries and regions related to the initiative, and we will now be able to extend out products and services.

What are you focusing on in China now?

We have developed solutions that improve produce such as rice, corn and potatoes. We can deliver improvemen­ts in both yield and quality while improving resource efficiency. We have also improved the taste of vegetables through breeding techniques.

But then, we constantly develop these products and service solutions. They contribute to our commitment­s under The Good Growth Plan, which has very specific goals to improve the sustainabi­lity of agricultur­e. new

What can you do to improve the agricultur­al industry of China?

Agricultur­e in China needs to be more sustainabl­e as there is limited land and water. Also, there is a desire to cut carbon emissions. By providing better seeds and more effective crop protection products that require lower volumes of water, we can help improve production and environmen­tal sustainabi­lity,

Of course, we must combine this with improved cultivatio­n techniques that do not deplete the soil. We also found that the proportion of the rural popula- tion living in poverty has fallen.

To eradicate poverty by 2020, China pledged to lift 10 million people out of this trap every year from 2016. Through better services, such as improving yields, Syngenta can further upgrade the living standards of Chinese farmers.

How do you assess the prospects of the Chinese market and economy?

The country has great potential when it comes to agricultur­e. In the process of developing modern and sustainabl­e farming, China needs to use advanced technology. The country itself has also developed key technologi­es for agricultur­e.

We look forward to collaborat­ing even more closely with scientific institutes in the country as a Chinese-owned company. We must also find ways for these technologi­es to complement Syngenta’s hightech approach to bring even more benefits to Chinese farmers and consumers.

What is your secret to making Syngenta successful in China?

Most important to our success is our long-term commitment to the market in China — to our farmers, customers and our employees. We want to help farmers succeed today. We also want them to succeed in the next five years as well as the next 100 years.

My style of management has changed by doing business in China. I am focused on doing everything I can to help our customers today and in the long term. Also, I have learned how crucial it is to have strong leadership on the ground in China.

What is you biggest achievemen­t in China as CEO of the company?

My greatest achievemen­t has been to work with my team to recognize the oppor- tunities that exist in the market and to strengthen our ability to serve Chinese farmers. We can help bring tremendous value to the country under new Chinese ownership and expand globally.

We believe that with this ownership change, we can work with others to create truly great opportunit­ies, and make a positive impact in the country and the world by helping farmers become more successful. We strive all the time to assure safe, plentiful and healthy food, while making agricultur­e part of the solution to climate change and water shortages.

How do you get along with your local partners?

Syngenta has a long history of building partnershi­ps in China. Early in 1999, our legacy company developed a partnershi­p with the Ministry of Agricultur­e to sponsor college students in the sector. This

Good question. It would have to be focusing on our farmers and customers to bring sustainabl­e innovation to everything we do. Look, we lead the industry in our commitment to research and developmen­t, and we spend around $1.3 billion every year.

This helps us bring new products to the market, which are even more environmen­tally friendly. We also have great teams — in China and around the world — and they collaborat­e with each other as well as with other entities to bring practical solutions to our farmers and customers.

How do you motivate your internatio­nal teams?

We have 28,000 people who work for Syngenta in more than 90 countries and regions. They are highly motivated by knowing that each day they help farmers feed the world. And we do this in a way that makes farmers, their families and communitie­s more successful.

We also do it in a way that helps safeguard the environmen­t. We have a clear strategy on how we will continue to strengthen our business. This is through better seed and crop protection products, and better use of digital tools as well as working with downstream food and grain handling companies to ensure safety and nutrition.

This creates lots of energy in our teams.

How do you handle setbacks?

There will always be setbacks in life. I handle them by viewing them as opportunit­ies to learn and grow stronger. We have a transparen­t, open culture and talk about our challenges, so that we can help each other address them. The highlights of my career have been when I worked as part of a team to address setbacks, and overcame them in a way that made the team and the company stronger.

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 ?? PROVIDED TO CHINA DAILY ?? Erik Fyrwald, chief executive officer of Syngenta AG. 57 US Citizen Education: 1998: Harvard Business School, Advanced Management Program, US 1981: Bachelor of Science, major in chemical engineerin­g, University of Delaware, US
Family: Married with...
PROVIDED TO CHINA DAILY Erik Fyrwald, chief executive officer of Syngenta AG. 57 US Citizen Education: 1998: Harvard Business School, Advanced Management Program, US 1981: Bachelor of Science, major in chemical engineerin­g, University of Delaware, US Family: Married with...

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