Hil­ton makes room for lit­tle ones with unique pro­grams

China Daily (Hong Kong) - - HOSPITALITY - By WANG HUAZHONG wanghuazhong@chi­nadaily.com .cn

Hil­ton has be­come the lat­est ho­tel group to pro­vide spe­cial­ized ameni­ties and ser­vices for fam­i­lies trav­el­ing with chil­dren amid the trend of Chi­nese par­ents spend­ing more and gen­er­ously for chil­dren’s va­ca­tions.

The group’s new Fam­ily Fun pack­age in­tro­duces “pain-re­liev­ing” at­trac­tions such as din­ing of­fer­ings and in-room fun packs for chil­dren at a time when the sum­mer va­ca­tion ap­proaches.

O n e h i g h l i g h t i s t h e h o t e l ’s Mini-Gen­eral Man­ager pro­gram, which pro­vides a fun yet ed­u­ca­tional ex­pe­ri­ence for the lit­tle ones to role-play as ho­tel man­agers.

“We un­der­stand Chi­nese pare n t s h av e h i g h e x p e c t a t i o n s for their chil­dren,” said Wendy Huang, se­nior vice-pres­i­dent and com­mer­cial di­rec­tor at Greater China & Mon­go­lia, Hil­ton. “They look for good fa­cil­i­ties, safety and ex­pe­ri­ences and, at the same time, some­thing their chil­dren can learn from a trip.”

“At Hil­ton, we be­lieve that travel presents an ideal op­por­tu­nity for fam­i­lies to bond and form last­ing con­nec­tions to­gether,” she said. “We re­main com­mit­ted to cre­at­ing heart­felt, happy ex­pe­ri­ences for the whole fam­ily.”

China’s lux­ury travel mar­ket has seen a surge in in­ter­est in fam­ily trips in re­cent years.

Re­cent fig­ures re­leased by on­line book­ing web­site Ctrip show trav­el­ers spend an av­er­age of 10,056 yuan ($1,480) for ev­ery fam­ily trip they book. The price is about 15 per­cent more than the av­er­age adult’s trips.

A poll done by in­ter­na­tional travel agency Zanadu also shows 42 per­cent of Chi­nese lux­ury trav-

It may be an ex­haust­ing ex­pe­ri­ence to travel with kids. But when you see their smiles, you know it is worth it.”

Li Xiaopeng, former world gym­nas­tics cham­pion

el­ers care about what a ho­tel can of­fer for chil­dren.

Win­ter and sum­mer va­ca­tions and the na­tional hol­i­days have be­come the best time for out­ings, ac­cord­ing to a white-pa­per book re­leased by an­other lead­ing on­line travel agenc y, lv­mama. It also es­ti­mated that with the change of China’s fam­ily plan­ning pol­icy, fam­i­lies with two chil­dren will ac­count for about 15 per­cent of the fam­ily trip mar­ket by 2018.

“I’d love to stay in com­for ta­ble ho­tels and in­ter­act with my fam­ily,” said Li Xiaopeng, former world gym­nas­tics cham­pion, at the Hil­ton event.

“It may be an ex­haust­ing ex­pe­ri­ence to travel with kids. But when you see their smiles, you know it is worth it.”

The Hil­ton’s Mini-GM pro­gram is an ed­u­ca­tional full-day ex­pe­ri­ence for chil­dren, aged 3-12, be­ing rolled out in over 40 prop­er­ties in China.

The pro­gram will be of­fered at Hil­ton Chengdu, Hil­ton Dali Re­sort & SPA, and Hil­ton Linzhi Re­sort, among oth­ers.

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