Au­dio books are a sound biz now

China Daily (Hong Kong) - - BUSINESS - By FAN FEIFEI and ZHUANG QIANGE

Shang­hai-based Xi­malaya Inc, owner of a Chi­nese au­dioshar­ing app that has be­come pop­u­lar in re­cent years, not only pro­vides a large num­ber of books in au­dio for­mat but al­lows its mil­lions of users to cre­ate and share au­dio con­tent.

Xi­malaya has au­dio copy­rights to 70 per­cent of cur­rent best­sellers. Its users ap­pre­ci­ate the books by lis­ten­ing. The num­ber of such ac­tive users has sur­passed 300 mil­lion.

“There is huge po­ten­tial in the au­dio pub­lish­ing mar­ket in China,” said Yu Jian­jun, CEO and founder of Xi­malaya.

He es­ti­mates the mar­ket size will reach 300 bil­lion yuan in sales in the fu­ture.

This will likely ben­e­fit the whole in­dus­try chain, in­clud­ing au­thors, pub­lish­ers, voice spe­cial­ists and app de­vel­op­ers, he said.

Ac­cord­ing to Bei­jing-based in­ter­net con­sul­tancy Analysys, China’s au­dio book mar­ket has wit­nessed rapid growth in re­cent years.

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