Rapidly ex­pand­ing in­ter­net in­dus­tries pushed do­mes­tic web ad­dress registrations and sales up to 14 bil­lion yuan in 2015

China Daily (Hong Kong) - - IP SPECIAL - By ZHANG ZHAO zhangzhao@chi­nadaily.com.cn

In­dus­try ex­perts see great po­ten­tial in the de­vel­op­ment of the Chi­nese-lan­guage do­main name mar­ket, ac­cord­ing to the Global Do­main Sum­mit held last week in Xi­a­men, Fu­jian prov­ince.

M a o We i , h e a d o f t h e Chi­nese-lan­guage do­main de­vel­op­ment al­liance, said in a keynote speech at the fo­rum that there had been more than 1 mil­lion do­main names us­ing Chi­nese-lan­guage top-level do­mains by the end of June, ac­count­ing for 85 per­cent of all the In­ter­na­tion­al­ized Do­main Names — do­main names us­ing lo­cal lan­guage charac ters other than English.

Among all the Chi­ne­se­lan­guage do­main names, 78 per­cent have used . wangzhi as their top-level do­main name, which is man­aged by Knet, a com­pany founded by the Com­puter Net­work In­for­ma­tion Cen­ter of the Chi­nese Academy of Sci­ences. Mao is the chair­man of Knet.

Ma o s a i d C h i n a i s t h e world’s sec­ond-largest mar­ket for the tra­di­tional do­main names — which end with such com­monly seen do­mains as .com, .edu and .org — and the largest marke t for the new do­main names that end with new generic top-level do­mains, or New gTLDs such as .xyz, .red and .win, which were opened for reg­is­tra­tion by the In­ter­net Cor­po­ra­tion for As­signed Names and Num­bers in 2012.

There were about 15 mil­lion do­main names us­ing the top 10 New gTLDs by July 3, 8.8 mil­lion of which were reg­is­tered in China.

Ac­cord­ing to a re­port un­veiled by the China Acad-

IP scene

yuan e my o f In f o r m a t i o n a n d Com­mu­ni­ca­tions Tech­nolo g y i n Ja n u a r y, t h e v a l u e of China’s pri­mar y do­main name marke t, re­fer­ring to di­rect do­main registrations with of­fi­cial agen­cies, was about 2 bil­lion yuan ($293.9 mil­lion) in 2015, and the sec­ondary mar­ket, which means trans­fers from do­main name own­ers, reached 12 bil­lion yuan.

The on­line ser­vice in­dus­try re­lat­ing to do­main names gen­er­ated more than 20 bil­lion yuan that year, the re­port noted.

Mao said part of the rea­son for the de­vel­op­ment of China’s do­main mar­ket is the fast growth of the na­tion’s in­ter­net in­dustr y and the huge mar­ket de­mand of sev­eral sec­tors.

“Only in China is there a huge num­ber of new com­pa­nies and new web­sites c o m i n g o u t e a c h y e a r,” h e said. “Be­yond their tech­ni­cal proper ties, the do­main names are valu­able like trade­marks.”

Chi­nese-lan­guage do­main names al­low users to type Chi­nese in the ad­dress bar of their browsers to visit web­sites. Like those in English, they are ba­sic re­sources of the in­ter­net, and are eas­ier to re­mem­ber, to speak and to spread by Chi­nese peo­ple, Mao said.

“When we de­cided to start the re­search and de­vel­op­ment of Chi­nese-lan­guage do­main names in 1998, our think­ing was sim­ple. We wanted to show Chi­nese cul­ture on the in­ter­net and give more con­ve­nience to Chi­nese in­ter­net users,” Mao said. “How­ever, ev­ery step we made re­quired great ef­fort.”

Guo Feng, a re­searcher at the CAICT, is also op­ti­mistic about the fu­ture of the Chi­nese-lan­guage do­main name mar­ket.

“The num­ber of in­ter­net users keeps grow­ing in all coun­tries, and the growth in C hina leads the world,” he said. “The ap­pli­ca­tion of Chi­nese-lan­guage do­main names will help the lan­guage to be­come more pop­u­lar.”

When ICANN Pres­i­dent Go­ran Marby vis­ited Knet in April, he said the launch of the IDNs is im­por­tant as it will help to work out the bal­ance be tween glob­al­iza­tion and lo­cal­iza­tion.

Hui Xian­g­long, an ex­ec­u­tive of Knet re­spon­si­ble for the .wangzhi busi­ness, sug­gested Chi­nese com­pa­nies use and pro­tect their Chi­nese-lan­guage do­main names.

Only in China is there a huge num­ber of new com­pa­nies and new web­sites com­ing out each year.” Mao Wei, chair­man of Knet and head of the Chi­nese-lan­guage do­main de­vel­op­ment al­liance rev­enue of the ser­vice in­dus­try re­lat­ing to do­main names in China in 2015

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