Dort­mund takes shot at gi­ant mar­ket for new fans

China Daily (Hong Kong) - - TOP NEWS - By QIU QUANLIN in Guangzhou qi­uquan­lin@chi­nadaily.com.cn

The Ger­man Bun­desliga soc­cer gi­ant Borus­sia Dort­mund an­nounced on Mon­day that it is look­ing to team up with Chi­nese com­pa­nies and so­cial or­ga­ni­za­tions to ex­pand its fan base and pro­mote its brand in China.

The team is the lat­est top­tier Euro­pean soc­cer club to seek its way into the Chi­nese mar­ket in the midst of China’s am­bi­tious plan to be­come a soc­cer power.

“As a sports club with a his­tory of more than 100 years, we are now aim­ing to de­velop more mar­ket po­ten­tial in China,” Carsten Cramer, direc­tor of sales and mar­ket­ing of Borus­sia Dort­mund, said in Guangzhou, where the club will play against Italy’s AC Mi­lan in the In­ter­na­tional Cham­pi­ons Cup on Tues­day.

The Ger­man club signed a mar­ket­ing agree­ment with Chi­nese bike-shar­ing com­pany Ofo Inc, fa­mous for its yel­low bi­cy­cles, dur­ing its sec­ond trip to China. The team’s colors are yel­low and black.

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