Small gifts can bring big hope

China Daily (Hong Kong) - - BUSINESS -

Small dona­tions of up to one yuan ($14 cents) per cus­tomer at fast food res­tau­rants in China, such as KFC and Pizza Hut, have formed a huge fund for char­ity of 150 mil­lion yuan since the pro­gram was launched in 2008. The or­ga­nizer, cater­ing group Yum China, said in July the fund was used to pro­vide kitchen equip­ment in­clud­ing elec­tric cook­ers and freez­ers — as well as sup­ply­ing more than 30 mil­lion nu­tri­tious din­ners for about 400,000 pupils from poor ar­eas in eight prov­inces of China. Dur­ing the com­pany’s visit to one of the ru­ral schools, it do­nated about 300 chil­dren’s books to lo­cal stu­dents.

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