Shang­hai Air­lines brings back lo­cal di­alect

China Daily (Hong Kong) - - CHINA - By WANG YING in Shang­hai wang_y­ing@chi­nadaily.com.cn

Shang­hai Air­lines has rein­tro­duced cabin an­nounce­ments in the Shang­hai di­alect on se­lected flights, fol­low­ing sug­ges­tions from pas­sen­gers.

The pre­re­corded mes­sages will ini­tially be played only on flights from Taipei and Kun­ming, Yun­nan prov­ince, to Shang­hai’s Pudong and Hongqiao in­ter­na­tional air­ports.

“We’ ll test the Shang­hai di­alect on these two ser­vices un­til the end of Au­gust,” said Xu Mei, a man­ager in the car­rier’s pas­sen­ger cabin ser­vices de­part­ment. “If the feed­back is pos­i­tive, we may ex­pand it to other flights.”

The 60-sec­ond mes­sages will be broad­cast be­fore take­off and land­ing, she added.

I al­ways think the pro­mo­tion of the Shang­hai di­alect is the re­spon­si­bil­ity of peo­ple from all walks of life.”

Shang­hai Air­lines, a sub­sidiary of China East­ern Air­lines, op­er­ates about 350 flights a day to do­mes­tic and in­ter­na­tional des­ti­na­tions. It first in­tro­duced lo­cal di­alect an­nounce­ments in Jan­uary 2012 but halted the prac­tice with­out ex­pla­na­tion a few years later. The re­turn of the lo­cal lan­guage ser­vice ap­pears to be an at­tempt by the air­line to build its Shang­hai brand, as well as to pro­mote the city’s im­age and its cul­ture.

To make sure the di­alect is spo­ken with gen­uine fla­vor and flu­ency, the air­line in­vited Huju Opera per­former Mao Shanyu to record the mes­sages along with Lin Ji­aqing from the air­line’s pas­sen­ger cabin ser­vices de­part­ment, both of whom are Shang­hai na­tives.

“I have played quite a few char­ac­ters, but this is the first time for me to be a chief flight at­ten­dant,” Mao said.

“I al­ways think the pro­mo­tion of the Shang­hai di­alect is the re­spon­si­bil­ity of peo­ple from all walks of life. The de­ci­sion to use it on Shang­hai Air­lines flights is help­ful in dis­play­ing the city’s en­thu­si­asm and charm, and I am will­ing to be part of it,” she added.

Ques­tion­naires will be gath­ered from pas­sen­gers af­ter the flights, and their feed­back will be re­viewed be­fore fine-tun­ing the ser­vice.

Broad­casts i n the lo­cal di­alect have been part of Shang­hai’s pub­lic trans­porta­tion sys­tem for years. Ac­cord­ing to a staff mem­ber at Shang­hai Ba-shi Pub­lic Trans­porta­tion (Group) Co, pas­sen­ger feed­back has been pos­i­tive.

Mao Shanyu,

HUANG LIJIAN / FOR CHINA DAILY

Ma Hongzhou holds the death cer­tifi­cate of his wife, Long Xi­ul­ing, in Xi’an, Shaanxi prov­ince, on Tues­day. The cer­tifi­cate says Long died of res­pi­ra­tory fail­ure and ra­bies.

Huju Opera per­former and broad­caster in Shang­hai di­alect in Shang­hai Air­lines

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