Friendly tone of mi­cro blogs takes mayor to peo­ple

China Daily (Hong Kong) - - COMMENT - ZHAO HUI is

the mayor of Deyang, a city in South­west China’s Sichuan prov­ince. On Wed­nes­day, he opened a mi­cro blog ac­count un­der his real name to in­ter­act with the pub­lic. com­ments:

Many young­sters ob­tain in­for­ma­tion and share ideas via mi­cro blogs. And many of­fi­cials have mi­cro blogs, too. How­ever, the ma­jor­ity of them do not regis­ter un­der their real names. Many sim­ply use the plat­form to get in­for­ma­tion. Sel­dom do any of­fi­cials use the mi­cro blogs to ex­press their ideas or share their mo­ments.

Zhao is ob­vi­ously an ex­cep­tion. He not only reg­is­tered for the mi­cro blog ac­count us­ing his real name, but also is­sued sev­eral mi­cro blogs and in­ter­acted with those who com­mented on them.

Deyang of­fi­cials say that Zhao opened the mi­cro blog be­cause he hoped to help his city get more sup­port in the China Cen­tral Tele­vi­sion com­pe­ti­tion Charm­ing China. He suc­ceeded, be­cause he had al­ready got 30,000 fol­low­ers by Sun­day, many of whom ex­pressed sup­port for Deyang.

A glance at Zhao’s mi­cro blogs shows that in­stead of writ­ing them in a bu­reau­cratic style, he adopts a friendly voice. It is this that has en­sured his pop­u­lar­ity. The com­ments un­der Zhao’s mi­cro blogs prove that peo­ple wel­comed the move. Peo­ple want to see their mayor liv­ing like they do, in­stead of show­ing just an of­fi­cial stance.

The trend of of­fi­cials us­ing so­cial net­works is ir­re­versible. If they do not speak on­line, they might lose the trust of the peo­ple. In this sense, Zhao has set a bril­liant ex­am­ple to all the of­fi­cials na­tion­wide and we hope more of­fi­cials will fol­low suit.

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