Lip­sticks with a rain­bow of rare earths

China Daily (Hong Kong) - - BUSINESS - By ZHANG YU and YUAN HUI in Bao­tou, In­ner Mon­go­lia

Lip­sticks you would love to taste will be rolled out by a Bao­tou-based com­pany in the In­ner Mon­go­lia au­ton­o­mous re­gion.

Zhongke Cen­tury Tech­nol­ogy Co Ltd plans to start man­u­fac­tur­ing cos­metic prod­ucts that are made from non­toxic col­orant from rare earth ma­te­ri­als.

The com­pany, which has an ini­tial staff of 20, ex­pects to start pro­duc­ing the lip­sticks by the end of this year.

Plans are un­der­way to spend 1 bil­lion yuan ($14.5 mil­lion) to build two pro­duc­tion lines ex­pected to pro­duce a com­bined 10 bil­lion yuan an­nu­ally.

“There will be a large, po­ten­tial mar­ket for prod­ucts such as rare earths lip­stick,” said Geng Biao, gen­eral man­ager of Zhongke Cen­tury Tech­nol­ogy.

Still, the re­search and devel­op­ment work has been done at the Bao­tou Rare Earth R&D Cen­ter, which is part of the Chi­nese Academy of Sciences.

“This is the world’s first lip­stick that is dyed by col­or­ing agent made from rare earths, which con­tains no toxic el­e­ments,” said Wang Ming, a master at the cen­ter.

bil­lion

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