En­ter­tain­ment: De­spi­ca­ble Me3

China Daily (Hong Kong) - - PAGE TWO - De­spi­ca­ble Me, De­spi­ca­ble Me 3

Start­ing in sup­port­ing roles in the Hol­ly­wood block­buster

the Min­ions man­aged to be­come one of to­day’s most pop­u­lar cul­tural icons. And they have once again swept the world with their lat­est per­for­mance. Since the pre­miere of on the Chi­nese main­land on July 7, the movie has made 922 mil­lion yuan ($137 mil­lion) at the box of­fice. The power of those lit­tle crea­tures is not lim­ited to the vir­tual world. They are pro­vid­ing celebrity en­dorse­ments for fa­mous com­pa­nies both at home and abroad. From food to trans­porta­tion, cloth­ing to cos­met­ics, they seem to be ev­ery­where.

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