Easy Rider project is help­ing herds­men gen­er­ate horse power and new in­come

China Daily (Hong Kong) - - BUSINESS - By WU YONG in Bei­jing and YUAN HUI in Ho­hhot

An equine com­pany has rolled out fund­ing to help com­bat poverty in North China’s In­ner Mon­go­lia au­ton­o­mous re­gion.

Rider Horse Co Ltd has part­nered with the lo­cal gov­ern­ment of Horqin Right Wing Mid­dle Ban­ner to in­vest more than 400 mil­lion yuan ($59.3 mil­lion) in the area’s his­toric horse cul­ture.

“Maybe we can help the herds­men do­ing what they are best at, such as rais­ing horses and horse rac­ing,” said Lang Lin, board chair­man and chief ex­ec­u­tive of­fi­cer of Rider Horse.

“They are born on horse­back and have horse genes in their blood,” he added.

Lang’s group was founded in 2006 and is now the largest “non-farm­ing horse breeder and feed­stock trader in China,” ac­cord­ing to Rider Horse’s web­site.

The com­pany is also “com­mit­ted” to build­ing the coun­try’s largest horse breed­ing cen­ter to de­velop the best do­mes­tic breeds, in­clud­ing Mon­go­lian horses.

“Lang is a suc­cess­ful en­tre­pre­neur with a deep pas­sion for horses af­ter build­ing the Chuan­wangfu chain of restau­rants,” the Rider Horse web­site stated.

“He has been in­volved in suc­cess­ful ven­tures in man­u­fac­tur­ing and prop­erty de­vel­op­ment,” the site added.

Lang started off in the re­gion by em­ploy­ing 500 lo­cal work­ers be­fore launch­ing a three-point ini­tia­tive with the sup­port of the lo­cal gov­ern­ment.

The first was a cross-breed horse project, which pro­vides high qual­ity equine breed­ing ser­vices to help herds­men in­crease their in­comes.

Briefly

In the end, bet­ter ponies bring in higher sales prices from new mid­dle class clients, who are look­ing to buy horses af­ter tak­ing up rid­ing as a hobby.

A poverty re­lief ser­vice was the sec­ond part of the ini­tia­tive to help poor house­holds that are strug­gling to make ends meet. Fi­nally, the third idea was con­tract farm­ing.

Herds­men can now bor­row loans from Rider Horse to buy seeds and fer­til­izer to plant crops. The pro­duce is then sold back to the com­pany.

“In this way, Lang has helped around 2,000 herds­men,” said Guo Tang, Horqin Right Wing Mid­dle Ban­ner gov­ern­ment chief.

“He in­tro­duced a new ser­vice in­dus­try to boost the econ­omy by cre­at­ing jobs and in­creas­ing the in­come of herds­men.”

Lang has also ex­plored plans to op­er­ate horse rac­ing for the lo­cals.

“We want them to earn money and have fun in this sport,” he said. “This may in turn help at­tract more peo­ple to the in­dus­try.

“As the cake grows big­ger, more lo­cal peo­ple can ben­e­fit,” he added.

For Bai Fengzheng, Lang’s project has been a win­ner.

The 27-year-old herds­men can now balance a tra­di­tional way of life with mak­ing money by breed­ing half-blood horses.

“A Mon­go­lian pony costs less than 3,000 yuan, but a cross breed horse will sell for three times that amount,” Bai said. “More than 50 of my friends have joined me in this busi­ness.”

We can help the herds­men do­ing what they are best at, such as rais­ing horses and horse rac­ing. Lang Lin, CEO of Rider Horse Co Ltd

Con­tact the writ­ers at wuy­ong@ chi­nadaily.com.cn and yuan­hui@ chi­nadaily.com.cn

was put into the area’s his­toric horse cul­ture

JIA QIDONG / FOR CHINA DAILY

Neck and neck. Two horses bat­tle it out as they race to­wards the fin­ish­ing post dur­ing a four-day rac­ing fes­ti­val staged ear­lier this month in Horqin Right Wing Mid­dle Ban­ner, North China’s In­ner Mon­go­lia au­ton­o­mous re­gion.

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