Fund tack­les breast and cer­vi­cal cancer

China Daily (Hong Kong) - - BUSINESS - By HE WEI in Shang­hai hewei@chi­nadaily.com.cn

Amorepa­cific, a ma­jor cos­met­ics com­pany from South Korea, is ex­pand­ing a spe­cial fund in China for the pre­ven­tion and treat­ment of cer­vi­cal and breast cancer in re­gions with in­suf­fi­cient re­sources.

The com­pany will pour 10 mil­lion yuan ($1.47 mil­lion) into a joint fund co-es­tab­lished and man­aged by the China Women’s De­vel­op­ment Foun­da­tion this year, up from 8 mil­lion yuan in 2016.

The money will mostly be ded­i­cated to screen­ing and treat­ment of breast and cer­vi­cal cancer for women from seven coun­ties in Cen­tral China’s Hu­nan prov­ince and South­west China’s Guizhou prov­ince, and the Guangxi Zhuang au­ton­o­mous re­gion, said Charles Kao, pres­i­dent of Amorepa­cific China.

Last year the com­pany or­ga­nized so­cial wel­fare projects, in­clud­ing 95 lec­tures on breast and cer­vi­cal is­sues, to serve 43,500 women.

It also pro­vided free med­i­cal check­ups for 12,078 women, 114 of whom were sus­pected to have re­lated ill- ness, he said.

Dubbed “Make Up Your Life,” the project had its roots in South Korea back in 2008, when it was ini­tially de­signed to help women there di­ag­nosed with cancer.

It helped them re­store their beauty and build up their con­fi­dence by teach­ing them skin­care and makeup skills, Kao said.

He and his team up­graded the project to tai­lor it to the needs of lo­cal women — cen­ter­ing it on pre­ven­tion, treat­ment and re­cov­ery from breast cancer and cer­vi­cal cancer.

Ac­cord­ing to the China Cancer Reg­is­tra­tion An­nual Re­port 2015, as many as 2.5 mil­lion pa­tients will be di­ag­nosed with breast cancer in China by 2020 if the mor­bid­ity rate keeps ris­ing.

Mean­while, China di­ag­noses 150,000 new pa­tients suf­fer­ing from cer­vi­cal cancer each year, which is said to be one third of the to­tal world­wide.

“We chose breast and cer­vi­cal can­cers as the tar­get, be­cause they are the most suit­able for screen­ing, and the in­ci­dence of dis­ease and mor­tal­ity can be re­duced sub­stan­tially,” Amorepa­cific’s Kao said.

“Be­sides, it best China’s sit­u­a­tion.”

To pre­pare for the event, Amorepa­cific China held a one month-long char­ity sale for eight of its brands — in­clud­ing t he Sul­wha­soo, Laneige and In­n­is­free — as part of the broader ef­fort to spon­sor the ini­tia­tive.

Rev­enue gen­er­ated from the des­ig­nated prod­ucts from each brand was par­tially fun­neled into the char­ity fund.

Apart from a char­ity run to spice up the event, the skin­care spe­cial­ist said it also ex­tended its train­ing classes to cities like Guangzhou, Shang­hai and Bei­jing.

They had helped women re­cov­er­ing from breast or cer- suits vi­cal cancer to learn makeup skills and ex­change their re­cov­ery ex­pe­ri­ences.

Ac­cord­ing to Kao, the com­pany also car­ried out other CSR projects.

For ex­am­ple, its Laneige brand sup­ported wa­ter re­source con­ser­va­tion of the Three River Sources re­gion in North­west China’s Qing­hai prov­ince by call­ing on peo­ple to drink all the wa­ter con­tained in bot­tles.

In­n­is­free, mean­while, car­ried out green public wel­fare pro­grams by ad­vo­cat­ing en­vi­ron­men­tal pro­tec­tion and healthy life­styles through ac­tiv­i­ties in­clud­ing tree plant­ing and green re­cy­cling.

“As a cos­met­ics com­pany, we strive to cre­ate a bal­anced and har­mo­nious state for women,” Kao said.

PRO­VIDED TO CHINA DAILY

Amorepa­cific hosted free breast cancer and cer­vi­cal cancer screen­ing tests in the Guangxi Zhuang au­ton­o­mous re­gion last month.

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