Sem­i­nar: World hun­gry for China sto­ries

China Daily (Hong Kong) - - CHINA - By ZHAO RUIXUE in Yan­tai, Shan­dong zhaoruixue@chi­

A sem­i­nar at­tended by more than 400 peo­ple from uni­ver­si­ties, think tanks and media or­ga­ni­za­tions opened on Thurs­day in Yan­tai, Shan­dong prov­ince, to dis­cuss how China’s sto­ries and voices can achieve con­sis­tent global reach.

With the coun­try’s grow­ing in­flu­ence, the world is in­ter­ested in learn­ing more about China, said Guo Weimin, vice-min­is­ter of the State Coun­cil In­for­ma­tion Of­fice, at the open­ing ceremony. Com­mu­ni­ca­tion work­ers must seek ways to tell sto­ries so that the coun­try’s voice can be heard bet­ter around the world, Guo said.

“Peo­ple want to know more about China. They not only want to know what hap­pened in China but the rea­sons be­hind the events,” Guo said.

Shan­dong prov­ince, the home of Con­fu­cius, is de­vel­op­ing a brand­ing cam­paign high­light­ing the Chi­nese sage as a plat­form for telling sto­ries about tra­di­tional Chi­nese cul­ture, said Wang Hao, Party chief of Yan­tai.

“In the con­text of glob­al­iza­tion, Shan­dong is will­ing to share its cul­ture with the world and ab­sorb the essence of cul­tures from around the world for de­vel­op­ment and pros­per­ity,” Wang said.

Hu Zhen­grong, pres­i­dent of Com­mu­ni­ca­tion Uni­ver­sity of China, said in­ter­na­tional com­mu­ni­ca­tion should in­cor­po­rate fea­tures that fit in­di­vid­ual coun­tries.

“When China’s sto­ries are told, el­e­ments in­clud­ing the read­ers’ eth­nic groups and re­li­gions should be con­sid­ered. Then the sto­ries will be bet­ter un­der­stood,” Hu said.

Six sub­fo­rums and two round­table meet­ings were sched­uled for the two-day event, with top­ics rang­ing from dis­sem­i­nat­ing Chi­nese cul­ture to in­no­va­tion in in­ter­na­tional dis­course.

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