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China Daily (Hong Kong) - - BUSINESS HK -

etail is fun,” says newly ap­pointed mo­bile tele­coms chief Anna Yip, stak­ing her cor­po­rate cred­i­bil­ity on the con­vic­tion that dig­i­tal­iza­tion, no­tably the ap­pli­ca­tion of ro­bot­ics, will be the game changer for Hong Kong busi­ness.

“Go­ing dig­i­tal is re­ally im­por­tant to us. I’ ll take up the chal­lenge and we’ ll grow with it as we’ve grown with Hong Kong in the lo­cal mo­bile tele­coms in­dus­try,” says Yip, who’s been just more than a year in her job as chief ex­ec­u­tive of­fi­cer of SmarTone Telecom­mu­ni­ca­tions Holdings Ltd — the mo­bile tele­coms arm of Hong Kong prop­erty ti­tan Sun Hung Kai Prop­er­ties.

SmarTone took credit as the first lo­cal tele­com op­er­a­tor to put up smart ro­bots at its re­tail stores in Fe­bru­ary to “boost and in­no­vate cus­tomer ex­pe­ri­ence” and bring more fun and in­ter­ac­tion with clients.

Equipped with in­tel­li­gence and real-time in­ter­ac­tion ca­pa­bil­i­ties, smart ro­bot NAO was the first to take to the stage at apm — the big­gest shop­ping mall in the city’s Kwun Tong district — per­form­ing de­tailed ac­tions and speak­ing mul­ti­ple lan­guages, in­clud­ing Can­tonese, Pu­tonghua and English, to in­ter­act with cus­tomers, much to their de­light. It can also en­lighten them on the com­pany’s new­est ser­vice plans, as well as various smart­phone ac­ces­sories.

“What I want to do is to build on great foun­da­tions for the com­pany,” Yip tells China Daily, adding she in­tends to in­ject new and dy­namic en­ergy and el­e­ments into the op­er­a­tion.

“We pi­o­neered and in­tro­duced ro­bot­ics at our shops on Valen­tine’s Day this year. We used ap­pli­ca­tions to teach the ro­bots to say funny sen­tences in dif­fer­ent ways, such as wish­ing ladies a very happy day. Pri­mar­ily, the ro­bots are

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