etail is fun,” says newly appointed mobile telecoms chief Anna Yip, staking her corporate credibility on the conviction that digitalization, notably the application of robotics, will be the game changer for Hong Kong business.
“Going digital is really important to us. I’ ll take up the challenge and we’ ll grow with it as we’ve grown with Hong Kong in the local mobile telecoms industry,” says Yip, who’s been just more than a year in her job as chief executive officer of SmarTone Telecommunications Holdings Ltd — the mobile telecoms arm of Hong Kong property titan Sun Hung Kai Properties.
SmarTone took credit as the first local telecom operator to put up smart robots at its retail stores in February to “boost and innovate customer experience” and bring more fun and interaction with clients.
Equipped with intelligence and real-time interaction capabilities, smart robot NAO was the first to take to the stage at apm — the biggest shopping mall in the city’s Kwun Tong district — performing detailed actions and speaking multiple languages, including Cantonese, Putonghua and English, to interact with customers, much to their delight. It can also enlighten them on the company’s newest service plans, as well as various smartphone accessories.
“What I want to do is to build on great foundations for the company,” Yip tells China Daily, adding she intends to inject new and dynamic energy and elements into the operation.
“We pioneered and introduced robotics at our shops on Valentine’s Day this year. We used applications to teach the robots to say funny sentences in different ways, such as wishing ladies a very happy day. Primarily, the robots are