Chi­nese tourists’ ap­petite for long-haul trips stays strong

China Daily (Hong Kong) - - HOSPITALITY - By ZHUAN TI zhuanti@chi­nadaily.com.cn

A grow­ing num­ber of Chi­nese out­bound tourists are seek­ing far­ther des­ti­na­tions and travel longer to gain di­verse ex­pe­ri­ences, ac­cord­ing to an over­seas travel re­port.

This is a re­flec­tion of the grow­ing im­por­tance of travel to Chi­nese tourists as a means of self-ex­pres­sion and re­lax­ation, an­a­lysts said.

The Chi­nese In­ter­na­tional Travel Mon­i­tor 2017, re­leased by global book­ing por­tal Ho­tels re­cently, shows that the av­er­age pe­riod of over­seas trips has in­creased to seven days from five days pre­vi­ously.

Eighty per­cent of the re­spon­dents said they hope to visit mul­ti­ple des­ti­na­tions in one trip.

De­spite China’s slower eco­nomic growth, Chi­nese tourists haven’t re­duced their over­seas spend­ing.

Data show that they spent roughly an av­er­age of 24,900 yuan ($3,700) on over­seas trav­els over the past 12 months, in­creas­ing 24 per­cent year-on- year, ac­count­ing for some one­fourth of their in­come.

Ac­cord­ing to the re­port, Chi­nese trav­el­ers in­tend to spend an av­er­age of 10 per­cent more on in­ter­na­tional travel over the next 12 months, while mil­len­ni­als look to in­crease their spend the most, with around two-thirds of them say­ing they ex­pect to spend more.

Shop­ping is no longer the prime rea­son for trav­el­ing ac­cord­ing to the data, as more Chi­nese tourists turn their eyes on lo­cal culi­nary ex­pe­ri­ences, sight­see­ing tours and re­lax­ation.

While 68 per­cent of the re­spon­dents to last year ’s sur vey showed in­ter­est in over­seas shop­ping, the ra­tio dropped to 33 per­cent this year, rep­re­sent­ing an in­creas- in­gly ma­ture at­ti­tude of the group, in­dus­trial ob­servers said.

Leisure is among the top in­ter­ests for all Chi­nese trav­el­ers who par­tic­i­pated in the sur­vey, es­pe­cially for mil­len­ni­als who are seek­ing new ex­pe­ri­ences and those born af­ter the 1960s, many of whom are likely to travel with­out the com­pany of their grownup chil­dren.

France and the United States are voted the most pop­u­lar des­ti­na­tions for Chi­nese tourists for the next year, fol­lowed by Aus­tralia and Canada, in­di­cat­ing main­tained in­ter­est in long-haul des­ti­na­tions.

The re­search shows that Chi­nese out­bound trav­el­ers bring huge ben­e­fits to the global tourism mar­ket, said Zhuang Peifu, Greater China, South­east Asia and In­dia mar­ket­ing di­rec­tor for Ho­tels.

For hote­liers, it will help to tap into the enor­mous con­sump­tion po­ten­tial of the group to of­fer ser­vices tai­lor­made for Chi­nese trav­el­ers based on their be­hav­ior, pref­er­ences and habits, Zhuang said.

in Chi­nese tourists’ av­er­age spend­ing on over­seas trips

DON ARNOLD / GETTY IM­AGES

Young trav­el­ers from Bei­jing pose in the surf at Bondi Beach in Syd­ney, Aus­tralia, last year. The coun­try is a pop­u­lar des­ti­na­tion with Chi­nese tourists.

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