Ex­perts say cul­tural fac­tors play key role in grow­ing pop­u­lar­ity of en­ter­tain­ment pro­grams

China Daily (Hong Kong) - - LIFE - Ing Race.

On the cam­pus of the For­eign Trade Uni­ver­sity in Hanoi, a small group of young­sters were en­grossed in dis­cus­sion with a lap­top screen in front of them show­ing a paused scene of the Chi­nese va­ri­ety show Run­ning Man.

Hoang Cam Tu, 21, to­gether with her friends from the uni­ver­sity’s Chi­nese Study­ing Club, has been draft­ing a plan for the uni­ver­sity’s fes­ti­val in Septem­ber.

As fans of Chi­nese TV shows such as Run­ning Man, Crime Scene and Happy Camp, they are plan­ning to choose some funny and en­er­getic games from the shows to present at the fes­ti­val.

For many Viet­namese young­sters, Chi­nese TV shows have grad­u­ally be­come an im­por­tant part of their en­ter­tain­ment diet.

With an un­der­stand­ing of the im­por­tance of Chi­nese films and TV shows, Tu says that it’s also the pres­ence of well-known movie and tele­vi­sion stars that helps lure a large num­ber of in­ter­na­tional view­ers to the shows.

“We can see how celebri­ties be­have in real-life sit­u­a­tions. They are far more con­nected to the au­di­ence when they are not fol­low­ing scripts,” she says.

A few days ago, hun­dreds of lo­cal fans gath­ered in Viet­nam’s Ho Chi Minh City to wel­come the film crew and cast mem­bers of China’s Amaz

The team re­ceived un­in­ter­rupted at­ten­tion from Viet­namese me­dia and ne­ti­zens dur­ing their five-day trip film­ing in the coun­try.

“Shows can present the true iden­ti­ties of celebri­ties. Thanks to this, we can get to know more about our idols and feel more con­nected to them,” Tu ex­plains.

Chi­nese mu­sic shows are also pop­u­lar among Viet­namese young­sters. “I spend 1-2 hours a day on­line watch­ing Sing My Song and Come Sing with Me, Hanoian Nguyen Phuong Linh, 25, says.

“The shows prove that even or­di­nary peo­ple can shine on the stage with a great per­for­mance,” Linh ex­plains as to why the pro­grams are ap­peal­ing to her.

Sing My Song, China’s tal­ent show re­quir­ing con­tes­tants to per­form their orig­i­nal com­po­si­tions rather than singing songs by oth­ers, had its first Viet­namese ver­sion pro­duced in 2016 by lo­cal firm Cat­tiensa Me­dia. Af­ter be­ing aired on a na­tional tele­vi­sion chan­nel, Sing My Song quickly be­came one of the most fa­vored shows in Viet­nam.

Real­iz­ing the new ap­petite of a young au­di­ence, on­line plat­forms started screen­ing a greater va­ri­ety of Chi­nese shows, in­clud­ing trav­el­ing

It’s awe­some that you can have fun and ac­quire knowl­edge at the same time. Stu­dents like me re­ally en­joy that.” Hoang Cam Tu, stu­dent at For­eign Trade Uni­ver­sity in Hanoi

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