Mo­bike to pedal into 200 global cities

China Daily (Hong Kong) - - BUSINESS - By OUYANG SHIJIA and CHENG YU

Chi­nese bike-shar­ing be­he­moth Mo­bike Tech­nol­ogy Co Ltd is gear­ing up its over­seas ex­pan­sion, as the com­pany aims to meet its am­bi­tious goal of op­er­at­ing in 200 cities glob­ally by the end of this year.

Bei­jing-based Mo­bike an­nounced on Tues­day the launch of bike-rental ser­vices in Lon­don, with a plan to op­er­ate 750 bikes in Sep­tem­ber.

“Con­sid­er­ing our cur­rent op­er­a­tion sta­tus, we are able to com­plete and may even ex­ceed our global ex­pan­sion goal of 200 cities,” said Chris Martin, Mo­bike vice-pres­i­dent and head of its over­seas ex­pan­sion busi­ness. Much of that ex­pan­sion will be do­mes­tic, but he said Mo­bike will cover more coun­tries in the sec­ond half of the year.

Mo­bike’s or­ange dock­less bikes are now crowd­ing side­walks in more than 150 cities in coun­tries in­clud­ing Sin­ga­pore, the United King­dom, Ja­pan and Italy. Mo­bike and Ofo’s over­seas ex­pan­sion

Fe­bru­ary 10:

March: April: June 9: July 31:

Over­seas ex­pan­sion time­line of Mo­bike March 21: June 13:

June 22: June 23: July 25:

Au­gust 1:

Users in over­seas mar­kets will be able to ride shared bikes by sim­ply scan­ning a QR code on the down­loaded app and pay online on their smart­phones via their debit or credit cards. Martin said as Mo­bike is set to cover more coun­tries, the com­pany will ex­plore more pay­ment meth­ods.

Ac­cord­ing to the com­pany, the shared bikes are pro­duced in China and then ex­ported to over­seas mar­kets, and it will also seek more global part­ners in the sup­ply chain busi­ness.

The bike-shar­ing craze sweep­ing China is now go­ing global. Mo­bike’s arch ri­val Ofo Inc pre­vi­ously an­nounced it plan to en­ter 200 cities in 20 coun­tries glo- bally by the end of this year.

On Tues­day, Ofo said it plans to op­er­ate a to­tal of 6,000 shared bikes in Bangkok by the end of Sep­tem­ber.

Now Mo­bike has rolled out more than 6 mil­lion bikes in over 150 cities glob­ally.

Its top ri­val Ofo said it has over 100 mil­lion users and has recorded more than 2 bil­lion rides since its de­but in 2015.

Zhang Xu, an an­a­lyst at Bei­jing-based in­ter­net con­sul­tancy Analysys, said bike­shar­ing firms’ over­seas ex­pan­sion will help com­pa­nies to ex­pand their in­flu­ence in the over­seas mar­ket, but it will also bring about chal­lenges and un­cer­tain­ties.

“As the over­seas mar­ket is quite dif­fer­ent from that in China, there will be prob­lems con­cern­ing lo­cal res­i­dents’ habits in terms of us­ing bikes, the way of op­er­at­ing bikes, and lo­cal poli­cies when Mo­bike op­er­ates its ser­vice over­seas.”

tem­ber bikes Sin­ga­pore San Fran­cisco and Bos­ton, United States Cam­bridge, United King­dom As­tana, Kaza­khstan, 1,000 bikes Bangkok, Thai­land, 6,000 bikes by the end of Sep-

Sin­ga­pore Manch­ester and Sal­ford, United King­dom, 1,000 Fukuoka, Ja­pan Sap­poro, Ja­pan Florence and Mi­lan, Italy, 4,000 bikes will be launched in Au­gust Lon­don, United King­dom, 750 bikes

Con­tact the writ­ers at ouyang­shi­jia@ chi­nadaily.com.cn

PRO­VIDED TO CHINA DAILY

A man rides a bike op­er­ated by Mo­bike in Manch­ester, the United King­dom.

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