Bo­tox is be­com­ing a part of mil­len­ni­als’ ba­sic beauty reg­i­men. El­iz­a­beth Welling­ton re­ports in Philadel­phia.

China Daily (Hong Kong) - - YOUTH -

Katy Young tries to stay ahead in this game of life. The 28-year-old woman does Cross­Fit five days a week — a well-rounded work­out now gives a foun­da­tion for good mus­cle tone later.

She just pur­chased a townhouse in Pit­man, New Jer­sey, a responsible way to build fu­ture fi­nan­cial equity.

And re­cently, Young got her sec­ond round of an­nual Bo­tox injections, a head start on fight­ing later ag­ing and en­sur­ing that her cur­rent self­ies are pic­ture per­fect.

“You know that In­sta­gram fil­ter that ev­ery­one uses?” asked Young, an ath­letic trainer at Chil­dren’s Hos­pi­tal of Philadel­phia, with the words “fear­fully won­der­fully me” tat­tooed in flam­boy­ant cur­sive on her fore­arm.

Cherry Hill plas­tic sur­geon Steven Davis just fin­ished in­ject­ing Bo­tox in Young’s fore­head and around her eyes to smooth out barely there frown lines.

“That’s what you look like. You have an In­sta­gram-fil­tered per­fect face.”

Young is one of the grow­ing num­ber of mil­len­ni­als who health­care pro­fes­sion­als say are keep­ing stand­ing ap­point­ments for non­sur­gi­cal beauty pro­ce­dures like Bo­tox and hyaluronic acid fillers Resty­lane and Juve­d­erm to at­tack faint laugh lines or plump up lips.

“These 20- and early-30some­things are look­ing at these pro­ce­dures as a form of self-care,” says De­bra John­son, pres­i­dent of the Amer­i­can So­ci­ety of Plas­tic Sur­geons. “It’s part of their skin care and general main­te­nance rou­tines.”

Still, Bo­tox injections be­fore your 30th birth­day? It’s hard for me to rein in the judg­ment. Maybe it’s be­cause the 20s should be a carefree time when you can eat french fries and bask in the glory of the blaz­ing sun — and not worry you will in­stantly gain 10 pounds or 10 wrin­kles. Most peo­ple would look back at their natural, 20-some­thing faces and kill for them.

On the flip side, back in the day, my friends weren’t con­stantly check­ing in on our Snapchat sto­ries or mes­sag­ing Face­book hot­ties from our preschool past. With so much im­age-shar­ing, it’s hard not to want to be per­fect all day, ev­ery day, in ev­ery way.

“I work in a salon where ev­ery­one is so pretty,” says Ana Sheri­dan, 28, a stylist at Salon Christo­pher An­ge­las­tro in Wash­ing­ton town­ship, New Jer­sey, who has been get­ting Bo­tox ev­ery six months for two years.

“I have a big fore­head, and I’m very expressive, and I just wanted to fix the wrin­kles. I

It’s part of their skin care and general main­te­nance rou­tines.” De­bra John­son, pres­i­dent, Amer­i­can So­ci­ety of Plas­tic Sur­geons, says of the pop­u­lar non­sur­gi­cal beauty pro­ce­dures

also have un­even eyes. One is slightly lower. Bo­tox tied ev­ery­thing to­gether.”

John­son es­ti­mates that the num­ber of pa­tients in the United States who reg­u­larly un­dergo non­in­va­sive surg­eries has dou­bled since 2012. How­ever, she adds, the younger folks still make up less than 5 per­cent of the to­tal num­ber of pa­tients.

For this par­tic­u­lar seg­ment of the in-of­fice-pro­ce­dure pop­u­la­tion, the face is the No 1 fo­cus. But per­haps youth is also the most body-con­scious. So there is a lot of ex­per­i­men­ta­tion with pro­ce­dures that melt (SculpSure) or freeze (Cool Sculpt) away fat from the mid­sec­tion, thighs, and of course, the butt.

Ma­jor ad­vances in the beauty in­dus­try have made such pro­ce­dures more ac­cept­able to the younger gen­er­a­tion, says Margo Weishar, der­ma­tol­o­gist and founder of Derm Aes­thet­ics.

Weishar, like many of the pro­fes­sion­als in­ter­viewed, says she has had girls as young as 18 ask for Bo­tox and filler in­for­ma­tion, but she gives them ad­vice on how to bet­ter care for their skin (use sun­screen and stay mois­tur­ized) rather than start them on fillers and Bo­tox so early.

“Peo­ple want the work, and they will even talk freely about hav­ing it. They just don’t want to look over­done,” Weishar says.

Davis refers to the busy, un­der-30 Bo­tox-and-filler busi­ness at Davis Cos­metic Plas­tic Surgery as bou­tique Bo­tox ap­pli­ca­tions, be­cause only a frac­tion of the prod­uct typ­i­cally used is re­quired.

For ex­am­ple, some­one in their 50s may need roughly 25 to 50 units or $400 to $700 worth Bo­tox to suf­fi­ciently knock out the fore­head wrin­kles. But a younger pa­tient look­ing for the same re­sults may only need 15 to 25 units, or $200 to $400 worth of Bo­tox.

“That’s be­cause we aren’t go­ing after estab­lished creases or deep wrin­kles yet,” says Davis. “We are just try­ing to con­trol the mus­cle ac­tiv­ity so the creases and wrin­kles don’t get as ex­ten­sive as they could.”

In other words, get more Bo­tox now so you need less later.

Reg­is­tered nurse Candice Reid says the bulk of her young clients at Chest­nut Hill’s For­ever Young Skin Care get hooked on the make­upfree look Bo­tox pro­vides. And those who get Bo­tox and then ap­ply makeup come to the con­clu­sion that less is def­i­nitely more.

Skin is smoother so foun­da­tion is more shim­mery for a high­lighted ef­fect. Eyes are lifted so eye­liner and mas­cara be­come ac­cen­tu­ated. Filled-in lips are more pro­nounced so less lipstick is needed for def­i­ni­tion and pout.

“For me, it was a beauty thing,” says No­rah Shah, 27, of Philadel­phia.

Bo­tox “re­ally opened up my eye area so my mas­cara popped. It made my fore­head so smooth. I’m al­most ad­dicted to it”.

But does any­body re­ally no­tice?

“No, not re­ally,” Shah says. She pauses. “Not even my boyfriend. He thinks he loves women who have a natural look. He just doesn’t know what it takes to get it.”

PHO­TOS BY TNS

is pop­u­lar among young peo­ple in the United States. Katy Young, 28, re­ceives an injection from cos­metic sur­geon Steven Davis at Davis Cos­metic Plas­tic Surgery in Cherry Hill, New Jer­sey.

Bo­tox injection

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