Shop­pers fu­el­ing fresh on­line boom

Pur­chases, pub­lic ser­vices grow as num­ber of ne­ti­zens surges anew

China Daily (Hong Kong) - - FRONT PAGE - By CAO YIN caoyin@chi­

China’s in­ter­net has seen rapid de­vel­op­ments in on­line pur­chases and pub­lic ser­vices over the past two years and will con­tinue to ben­e­fit from the two ar­eas, a na­tional in­ter­net author­ity said on Fri­day.

A re­port re­leased by the China In­ter­net Net­work In­for­ma­tion Cen­ter said China had 751 mil­lion ne­ti­zens by the end of June — 19.92 mil­lion more than the num­ber in De­cem­ber.

Of the ne­ti­zens, 514 mil­lion used on­line plat­forms for pur­chases, a 10.2 per­cent in­crease com­pared with the fig­ure at the end of last year, the re­port said.

“Ne­ti­zens can not only buy food and clothes on­line, but also in­tel­li­gent prod­ucts, such as sweep­ing robots and bowl-wash­ing ma­chines,” said Zhang Xiao, deputy direc­tor of the cen­ter, which is­sues the re­port ev­ery six months.

“Our choices while shop­ping on­line have been more di­ver­si­fied,” she said, adding that the way of pur­chas­ing on­line has also ex­tended from big cities to ru­ral ar­eas, stim­u­lat­ing e-com­mer­cial de­vel­op­ment in vil­lages.

As on­line pur­chases in­crease, the num­ber of ne­ti­zens us­ing the in­ter­net to serve their daily lives, such as those or­der­ing take­out food or pay­ing wa­ter fees on­line, has been boom­ing, the re­port said.

By the end of June, for ex­am­ple, 295 mil­lion ne­ti­zens had or­dered take­out meals on­line, which was 86.78 mil­lion more than in De­cem­ber, it said, adding that 274 mil­lion of those had or­dered food via

mo­bile phones.

“About seven years ago, on­line games were main forces to push in­ter­net de­vel­op­ment. But now, the im­pe­tus has be­come pub­lic ser­vices,” said Liu Xin, deputy direc­tor of the cen­ter’s in­ter­net re­search depart­ment.

“The in­ter­net is not only a stage to search news and in­for­ma­tion, it has also been a ma­jor plat­form to im­prove our con­sump­tion as well as an ef­fec­tive way to serve our daily lives,” he said. “The change has been sig­nif­i­cant over the past two years.”

He added that on­line pur­chas­ing and pub­lic ser­vices will con­tinue con­tribut­ing to cy­berspace growth. He es­ti­mated that on­line en­ter­tain­ment, in­clud­ing livestream­ing, will bring new eco­nomic growth to the in­ter­net.

Kong Yiy­ing, 29, a res­i­dent of Guangzhou, Guang­dong prov­ince, said she spends more than six hours daily on­line for pur­chases, and the monthly ex­pense is about 5,000 yuan ($745).

“I can buy what I want on­line, and it’s very fast and con­ve­nient. I pur­chase baby di­a­pers in the morn­ing, and my son can wear them in the af­ter­noon,” she said.

“I pre­fer on­line shop­ping be­cause I’m not fa­mil­iar with Guangzhou. I just came to the city two years ago when I got mar­ried,” she said, adding that young peo­ple have not been the main driv­ing force of on­line pur­chases.

“My mom has also joined this on­line shop­ping spree and en­joyed it. I taught her, and we shared our shop­ping ex­pe­ri­ence,” she said.

Source: The 40th China Sta­tis­ti­cal Re­port on In­ter­net De­vel­op­ment CHINA DAILY

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