Wyn­d­ham Ho­tel se­nior ex­ec­u­tive takes risks to dis­rupt mar­ket

China Daily (Hong Kong) - - HOSPITALITY -

dreds of thou­sands of rooms will be re-dec­o­rated with themes such as the Simp­sons, or other car­toon fea­tures li­censed by China Brands Group, the coun­try’s ma­jor in­tel­lec­tual prop­erty man­age­ment and li­cens­ing agency.

Liu said it would be a de­ci­sion left to own­ers of each in­di­vid­ual prop­erty whether to have car­toon­themed rooms or not. A ma­jor­ity of the group’s ho­tels in China are fran­chised.

Drones pro­vided by do­mes­tic com­pany Power Vi­sion will be of­fered pri­mar­ily at ho­tels along the coun­try’s coastal area, so that guests can use them for wa­ter sports.

“It’s not only about at­tract­ing young guests to our ho­tels, but also adding value to what each prop­erty can of­fer as a win­ning com­pet­i­tive edge in this ever-fiercer mar­ket,” Liu said.

The Bei­jing na­tive left for France early in the 1990s a few years af­ter work­ing as a diplo­mat as he did not want his life to be­come pre­dictable.

Hav­ing spent more than one decade at the head­quar­ters of French hospi­tal­ity group Ac­cor, he re­turned to China and joined Costa Crociere in 2008 — the first cruise com­pany to en­ter the main­land.

“The hospi­tal­ity in­dus­try doesn’ t lack pro­fes­sion­als. It is good at tak­ing care of peo­ple from head to toe, day to dawn, but it is hard to find a trend­set­ter or game changer,” he said. “Over the past three decades in China, there have been few changes ex­cept that ever y in­ter­na­tional brand has come here and set up an out­let, if not two or more.”

“I think I am a born dis­rupter and will­ing to take risks, like with the Simp­sons,” he re­sponded at his of­fice in Shang­hai, where bright yel­low graf­fiti de­pict­ing the fic­tional char­ac­ters dom­i­nate the main wall.

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