TV shows, films can con­sol­i­date cul­tural bonds with Europe

China Daily (Hong Kong) - - VIEWS - The au­thor is deputy chief of China Daily Euro­pean Bureau. fu­jing@chi­nadaily.com.cn

Iam thrilled by the avalanche of com­ments, re-posts and likes that I re­ceived within hours of the pub­li­ca­tion of my ar­ti­cle on China Daily’s weibo ac­count on ac­tor Jin Dong and his pres­ence in the Bel­gian city of An­twerp to film Mr Right, a new TV drama. The pop­u­lar­ity of the ar­ti­cle can be partly at­trib­uted to Jin Dong, whose por­trayal of dif­fer­ent char­ac­ters has won him the ap­pre­ci­a­tion and love of mil­lions of Chi­nese women of all ages.

But fur­ther read­ing of the on­line posts and com­ments re­veals that the Chi­nese read­ers are also at­tracted to the de­scrip­tion of An­twerp it­self, and its rep­u­ta­tion as a world-class cen­ter for beer, choco­late and fash­ion, its di­a­mond trade, and its his­toric port and shop­ping streets.

The charms of An­twerp and Chi­nese peo­ple’s love for the city make you re­al­ize how a TV drama can bring the peo­ple of Bel­gium and China closer.

The charms of An­twerp and Chi­nese peo­ple’s love for the city make you re­al­ize how a TV drama can bring the peo­ple of Bel­gium and China closer ... the eco­nomic po­ten­tial of pre­sent­ing Euro­pean ci­ties in Chi­nese films and TV pro­grams is im­mense.

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