6,100

China Daily (Hong Kong) - - BUSINESS -

num­ber of prop­er­ties owned by Mar­riott glob­ally

Un­der the agree­ment, Mar­riott prop­er­ties in des­ti­na­tions that are pop­u­lar among Chi­nese will ac­cept Ali­pay, the pay­ment tool owned by Alibaba af­fil­i­ate Ant Fi­nan­cial Ser­vices Group.

The JV will also man­age Mar­riott’s store­front on Fliggy, Alibaba’s travel ser­vice plat­form, as well as the ho­tel chain’s Chi­nese-lan­guage dig­i­tal chan­nels in­clud­ing Mar­riott.com, Star­wood­ho­tels.com and cor­re­spond­ing mo­bile apps.

As a re­sult, con­sumers will be able to plan, book, pay and man­age a trip, as well as shop, eat and sight­see at their des­ti­na­tions, all by us­ing the dig­i­tal plat­forms of Alibaba and Mar­riott.

Mar­riott In­ter­na­tional Pres­i­dent and CEO Arne Soren­son said the joint ven­ture would al­low the com­pany to tap the con­tin­u­ing surge in Chi­nese tourism both in China and in­ter­na­tion­ally.

“With the grow­ing num­ber of Chi­nese con­sumers ex­plor­ing new des­ti­na­tions, this ven­ture will in­tro­duce our ho­tels world­wide to this new and grow­ing trav­el­ing class,” Soren­son said.

With over 6,100 prop­er­ties world­wide, Mar­riott is plan­ning to dou­ble its pres­ence in China by the end of this year.

“I hope it will help us grow faster in China, and make our brands more fa­mil­iar to Chi­nese,” he said.

At the end of the day, the duo wants to cre­ate a joint loy­alty pro­gram that in­cludes ben­e­fits such as sta­tus-tier match­ing and the abil­ity to ex­change and re­deem points be­tween the two pro­grams for travel plan­ning and re­tail pur­chas­ing.

Con­tact the writ­ers at hewei@chi­nadaily.com.cn

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