Shao selected as Bundesliga ambassador
Former Chinese international midfielder Shao Jiayi, who had an impressive career in Bundesliga, was named one of the ambassadors of the Bundesliga Legends Network, which was launched by the league on Monday.
The BLN consists of nine popular ex-professionals who will serve as brand ambassadors for the German league in its key target markets of China, the United States, Mexico, Ghana, Oceania, South Korea and Brazil.
Shao started his soccer career with Beijing Guo’an in 1999. After playing in the 2002 World Cup, he signed with 1860 Munich, where he spent four years. After 58 games with 1860, Shao joined Energie Cottbus in 2006 and appeared in more than 100 matches over the next five seasons.
He then put in a short stint with Bundesliga second-tier club MSV Duisburg before rejoining Beijing Guo’an in late 2011.
Shao announced his retirement in October 2015.
The BLN ambassadors will make appearances to boost the popularity of the Bundesliga globally, especially in their homelands.
“With only a very limited number of tickets and a world- wide fan base, our task is to bring the Bundesliga to its fans through other channels,” said Robert Klein, chief commercial officer of Bundesliga International GmbH.
“We believe the handpicked legends are ideally suited to be brand ambassadors. Their outstanding achievements attracted significant interest in the Bundesliga in their homelands, and they have great credibility as highly respected figures.”
Joining Shao on the ambassadors roster are Germany’s most-capped player, Lothar Matthäus and compatriots Jörg ‘The Hammer’ Albertz and Anthony ‘The Diplomat’ Baffoe; Brazilian striker Paulo Sergio; Wynton Rufer from New Zealand; former captain of Hannover 96 Steven Cherundolo of the US; Mexican Pavel Pardo and South Korea’s Cha Bum-kun.