Celebs get­ting their teeth into restau­rant busi­ness

China Daily (Hong Kong) - - WORLD -

SEOUL — Many South Korean celebri­ties are start­ing to jump into the cafe and restau­rant busi­ness fol­low­ing their un­steady em­ploy­ment and fluc­tu­at­ing in­come in the en­ter­tain­ment field.

Cao Lu, of pop­u­lar K-pop girl group Fi­es­tar, re­cently said that she hopes to one day open her own store as a side busi­ness, con­fess­ing even celebri­ties suf­fer from fi­nan­cial dif­fi­cul­ties and un­cer­tain­ties.

Many celebri­ties in the coun­try have re­cently talked about their strug­gles with fluc­tu­at­ing in­come and un­steady em­ploy­ment, even re­fer­ring to them­selves as “non-reg­u­lar work­ers”.

Celebri­ties-turned-en­trepreneurs in­clude Jo Kwon of K-pop boy band 2AM, who is the CEO of a ce­real shop called “Mid­night in Seoul” in Non­hyeon-dong, and Big Bang’s G-Dragon, who runs a glass-walled cof­fee shop on Jeju Is­land. Peo­ple may flock to star-owned places with hopes of get­ting a glimpse of their idols.

“Since celebs are their own brands, many fol­low the foot­steps of fel­low celebri­ties and run their own busi­ness. It can also re­vi­tal­ize their ac­tiv­i­ties as celebri­ties,” said pop-cul­ture critic Lim Jin-mo.

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