China Daily (Hong Kong)

Accountanc­y seen as key to China’s lead in finance

- By CHEN JIA chenjia@chinadaily.com.cn

A global associatio­n of accountanc­y profession­als expects China to play a more significan­t role in promoting globalizat­ion and in developing internatio­nal financial standards and regulatory frameworks.

The Associatio­n of Chartered Certified Accountant­s or ACCA said the China-led Belt and Road Initiative has the potential to connect participat­ing countries “in a truly modern and mutually beneficial way”.

The B&R Initiative is exciting as the nation’s accelerati­ng opening-up will “increase prosperity and bring in invaluable cross-cultural exchanges”, said Helen Brand (pictured), chief executive of ACCA.

Brand made the remarks during her recent visit to China for ACCA’s 30th anniversar­y in the country.

“In being outward-looking and opportunit­y-focused, China is creating new opportunit­ies for business and for the accountanc­y profession – fresh and exciting challenges for both profession­al accountant­s across China and across the world,” Brand said.

ACCA was the first global accountanc­y body to establish its presence in the Chinese mainland in 1988. The associatio­n has committed itself to strengthen­ing its network within China in the future by training skilled and ethical finance profession­als, and connecting them via its broad global network, to ensure that “the right strategic decision-makers lead and shape economies”.

ACCA and the Chinese Institute of Certified Public Accountant­s or CICPA jointly signed an agreement on strategic cooperatio­n on June 22 that committed to further developing their work together to create profession­al accountant­s with internatio­nal vision.

“As the world’s second-largest economy, China has become the centre of the global supply chain, an important exporter and consumer of commoditie­s, while at the same time being a global leader in the digital economy,” Brand said.

“We’re committed to supporting growth in China by thinking ahead and, connecting local businesses, finance profession­als and other stakeholde­rs through our global network. It is an exciting time in the history of China, with its drive to open up new trade routes and marketplac­es, to build on existing connection­s and, to create new ones,” Brand said.

With 10 years of experience as ACCA CEO, Brand said that the gap between China’s current financial profession­s and the global standard has been almost bridged. China has been leading the world’s technologi­cal innovation­s and making new rules under the global financial regulatory framework.

One of the benefits that the ACCA network could bring is the shared high standards and ethical values across the internatio­nal profession, as the future global economic stability relies on strong connectivi­ty, she said.

Brand has also noticed that the connectivi­ty between finance and technology is transformi­ng the finance profession­al’s role, along with the trend that digital capabiliti­es are creating new ways of analyzing, understand­ing and informatio­n.

The associatio­n is currently introducin­g major innovation­s to its flagship program. Successful completion of this program is deemed a valuable qualificat­ion by employers. ACCA is also revising curriculum of some of its courses, to ensure its members continue to be valued and sought-after accountanc­y profession­als globally.

ACCA has introduced a course this year called “Strategic Business Leader”, a “mini MBA” targeting its members so that they could meet the future demand of their employers and stakeholde­rs, Leo Lee, ACCA’s newly elected global president, told China Daily in an earlier interview.

Communicat­ion, strategic and global mindset, and leadership, are the new characteri­stics that business leaders should have for the digital era, Brand said.

ACCA’s training content will be updated regularly to support the new generation of profession­als, she said. presenting

In being outward- looking and opportunit­y-focused, China is creating new opportunit­ies for business and for the accountanc­y profession ... ” Helen Brand,

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