UK brand Dun­hill wins trade­mark case

China Daily (Hong Kong) - - TOP NEWS - By BO LE­UNG in Lon­don bole­ung@mail.chi­nadai­

A court in China has awarded Bri­tish lux­ury brand Al­fred Dun­hill 10 mil­lion yuan ($1.44 mil­lion) af­ter Chi­nese brand Dan­huoli was found guilty of trade­mark in­fringe­ment and un­fair com­pe­ti­tion.

The rul­ing in Guang­dong prov­ince of the Foshan In­ter­me­di­ate Peo­ple’s Court has been de­scribed as a “ma­jor vic­tory” for the global brand pro­tec­tion ef­forts of Al­fred Dun­hill’s par­ent com­pany, Richemont.

“The judge also deemed that the in­di­vid­ual re­spon­si­ble for the com­pany was per­son­ally li­able for the in­fringe­ment,” the 125-year-old Lon­don­based brand said in a state­ment. It also noted the de­ci­sion strength­ens China’s grow­ing rep­u­ta­tion for in­tel­lec­tual prop­erty pro­tec­tion.

The brand spe­cial­izes in menswear, leather goods and ac­ces­sories.

An­drew Maag, CEO of Al­fred Dun­hill, said the rul­ing “demon­strates Al­fred Dun­hill Ltd’s un­equiv­o­cal re­solve in tack­ling in­fringe­ment of our IP rights in China and glob­ally”.

“Our sys­tem of IP man­age­ment and en­force­ment is sec­ond to none. With the sup­port of the Rouse and Lusheng Law Firm, we’ve se­cured a fair and pro­por­tion­ate rul­ing,” Maag said.

In­ter­na­tional IP con­sul­tancy Rouse and its Chi­nese law com­pany part­ner, Lusheng Law Firm, pur­sued the lon­grun­ning case for the com­pany.

The trade­mark in­fringe­ment cen­tered on Dan­huoli’s il­le­gal im­i­ta­tion of Al­fred Dun­hill’s glob­ally rec­og­nized logo.

Dan­huoli had also cre­ated a shadow com­pany named Dun­hill Group in Hong Kong to man­age cor­po­rate busi­ness ac­tiv­i­ties for the brand. While Al­fred Dun­hill was suc­cess­ful in shut­ting down the shadow com­pany in Hong Kong, it con­tin­ues to trade across the Chi­nese main­land.

Dan­huoli, a bud­get cloth­ing com­pany, op­er­ates more than 200 fran­chise stores in 61 Chi­nese cities and claims to gen­er­ate an an­nual turnover of 100 mil­lion yuan.

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