Por­traits of suc­cess: Hu­jiang a pi­o­neer in on­line ed­u­ca­tion

China Daily (Hong Kong) - - ADVERTORIAL - By YUAN SHENG­GAO

On­line learn­ing ser­vice provider Hu­jiang EdTech, sit­u­ated in the Zhangjiang Na­tional In­no­va­tion De­mon­stra­tion Zone, has be­come a pi­o­neer in help­ing poverty-stricken chil­dren in ru­ral ar­eas gain greater ac­cess to ed­u­ca­tion.

The poverty-al­le­vi­a­tion Hu+ Project, pro­nounced hu­jia, was launched by the com­pany in 2015. Aim­ing to of­fer ed­u­ca­tional as­sis­tance to pri­mary and mid­dle schools in re­mote ar­eas of China, the project takes ad­van­tage of in­ter­net ser­vices to pro­vide on­line classes across the na­tion.

Chil­dren from ru­ral ar­eas can ac­cess les­sons that have been “do­nated” by ex­pe­ri­enced teach­ers from cities around China through CCtalk, an in­ter­ac­tive on­line ed­u­ca­tion plat­form.

To date, some one mil­lion stu­dents from over 5,000 schools in more than 30 provinces around China have ben­e­fited from the project, ac­cord­ing to Hu­jiang.

“Us­ing the in­ter­net, our Hu+ Project breaks through the lim­its of space and time, set­ting up links be­tween thou­sands of ru­ral schools and ex­cel­lent ed­u­ca­tion re­sources na­tion­wide, even around the globe,” said Fu Cairui, CEO of Hu­jiang.

“Through the project, we aim to ad­dress ed­u­ca­tional prob­lems in China’s re­mote ar­eas, as well as to pro­vide a model for ed­u­cat­ing ur­ban mi­grant chil­dren,” he added.

Hu­jiang, es­tab­lished in 2001, op­er­ates the on­line ed­u­ca­tion ser­vice plat­form hu­jiang.com and real-time in­ter­ac­tive on­line ed­u­ca­tion plat­form CCtalk in China.

The com­pany said it has 170 mil­lion reg­is­tered users and ranked first in many as­pects among other play­ers in China, for in­stance, in terms of the num­ber of ac­tive users per month, num­ber of third party op­er­a­tors on its plat­form, num­ber of di­rectly re­cruited teach­ers and num­ber of pro­grams be­ing of­fered.

Hu­jiang said it has launched more than 2,000 ed­u­ca­tion pro­grams on hu­jiang.com to serve de­mands from a wide range of users, in­clud­ing kids in kinder­garten, school stu­dents, uni­ver­sity stu­dents and those who want to ex­pand their pro­fes­sional skills af­ter start­ing their ca­reers.

The CCtalk plat­form, launched in 2016, of­fered 73,795 cour­ses by the end of 2017. A to­tal of 2,187 third party com­pa­nies had launched op­er­a­tions on CCtalk, ac­cord­ing to Hu­jiang.

The com­pany sub­mit­ted its prospec­tuses for an ini­tial pub­lic of­fer­ing in Hong Kong in July.

Start­ing with only 80,000 yuan and just eight staff mem­bers, Hu­jiang said the key to its de­vel­op­ment is con­tin­u­ously up­grad­ing its op­er­a­tion model to make the com­pany bet­ter fit the chang­ing mar­ket de­mand. For in­stance, hu­jiang.com was es­tab­lished in 2009. The com­pany then moved its fo­cus from on per­sonal com­puter ter­mi­nals to mo­bile ter­mi­nals in 2012. CCtalk was launched to serve peo­ple’s de­mands for in­ter­ac­tion in the learn­ing process.

Zhangjiang, one of the hubs in pro­mot­ing in­no­va­tion in China, also pro­vided strong sup­port to Hu­jiang.

Var­i­ous sup­port poli­cies were pro­vided to the com­pany in its de­vel­op­ment in dif­fer­ent stages, and the zone also pro­vided apart­ments to tal­ented young Hu­jiang em­ploy­ees, al­low­ing them to fo­cus most of their at­ten­tion on their ca­reers.

In re­turn, Hu­jiang said it will con­tinue to ex­pand op­er­a­tions, pro­mot­ing in­no­va­tions to sup­port Zhangjiang’s de­vel­op­ment.

PHO­TOS PRO­VIDED TO CHINA DAILY

Hu­jiang has be­come a pi­o­neer in help­ing poverty-stricken chil­dren in ru­ral ar­eas gain greater ac­cess to ed­u­ca­tion in China.

Hu­jiang, lo­cated in Zhangjiang, has 170 mil­lion reg­is­tered users.

Hu­jiang is a ma­jor on­line ed­u­ca­tion ser­vice provider in China.

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