China makes pres­ence at World Cup

China Daily (Latin America Weekly) - - Front Page - By JI YE in Rio de Janeiro For China Daily

Even though the Chi­nese soc­cer team again failed to qual­ify for the 2014 World Cup in Brazil, the coun­try will still have a strong pres­ence at soc­cer’s most pres­ti­gious com­pe­ti­tion.

“Made in China” will adorn many prod­ucts af­fil­i­ated with the tour­ney while a Chi­nese com­pany is the first re­new­able-en­ergy com­pany to be­come an of­fi­cial spon­sor.

Yingli So­lar, one of the world’s largest ver­ti­cally in­te­grated pho­to­voltaic mod­ule man­u­fac­tur­ers, head­quar­tered in Baod­ing, He­bei prov­ince, is the first and sole Chi­nese com­pany to spon­sor the World Cup.

In all 64 World Cup matches and in each of the 12 host sta­di­ums, eight min­utes of ad­ver­tis­ing time has been al­lo­cated to Yingli So­lar to pro­mote its brand. As the first re­new­ableen­ergy com­pany to be­come a spon­sor in the World Cup, Yingli So­lar an­swered FIFA’s call to make the world’s most pop­u­lar sport not only a cel­e­bra­tion of the game but also a sign of re­spect for the planet.

For the first time, the World Cup Fi­nal will be pow­ered by so­lar en­ergy as Yingli So­lar pan­els are now pow­er­ing Arena Per­nam­buco and the Mara­cana sta­dium.

A num­ber of Chi­nese com­pa­nies have been in­volved in mak­ing prod­ucts for the event. The World Cup has been great for Yiwu, Zhe­jiang prov­ince, the world’s largest whole­sale cen­ter for prod­ucts and ac­ces­sories.

As the soc­cer ex­trav­a­ganza drew near, fac­to­ries con­tin­u­ously re­ceived over­seas or­ders, mainly from Euro­pean and South Amer­i­can coun­tries. “Since April last year, we have sold nearly 2 mil­lion caxiro­las,” said Wu Xiao­gang, man­ager of a com­pany, which pro­duces the per­cus­sion in­stru­ment for the World Cup.

Com­pared to the vu­vuzela at the 2010 World Cup in South Africa, the profit on each caxirola is more than dou­ble. It is es­ti­mated that around 90 per­cent of caxiro­las world­wide are pro­duced in Zhe­jiang and Guang­dong prov­inces.

In the first five months, Yiwu’s ex­ports to Brazil to­taled $160 mil­lion, up 31.4 per­cent year-over-year. Ex­ports of sports com­modi­ties to Brazil were $2.78 mil­lion, up 42 per­cent from the same pe­riod last year.

Kay­ford Hold­ings Ltd is the only li­censee out­side of Brazil for mas­cot and 3D fig­urines for the World Cup. The com­pany has de­signed nearly 100 types of prod­ucts in five cat­e­gories for the mas­cot se­ries and sold more than 1 mil­lion of its mas­cot prod­ucts to 39 coun­tries.

“We have the fi­nal say on the pric­ing of the 3D fig­urines,” said Li Hong, pres­i­dent of Hangzhou Land­ward, the par­ent com­pany.

China’s Nuctech pro­vides nine of the 12 sta­di­ums with se­cu­rity in­spec­tion equip­ment and ser­vices. The nine venues in­clude Arena de Sao Paulo, scene of the open­ing cer­e­mony and Mara­cana Sta­dium in Rio de Janeiro, which will host the fi­nal.

About 600 ad­vanced se­cu­rity in­spec­tion equip­ment pack­ages from Nuctech help screen­ers eas­ily iden­tify haz­ardous ma­te­ri­als through clear imag­ing.

A sub­way unit de­vel­oped by China’s CNR Cor­po­ra­tion Ltd helps to ferry the pub­lic be­tween Rio’s cen­tral sta­tion and Mara­cana Sta­dium. Com­prised of four car­riages, the train is ca­pa­ble of car­ry­ing 1,300 people at a max­i­mum speed of 100 kilo­me­ters per hour.

“With the 2016 Rio Olympics, 80 per­cent of the pub­lic trans­porta­tion ve­hi­cles will be sup­plied by China,” said Wang Yong, chief en­gi­neer of CNR.

Six for­eign play­ers from the Chi­nese Soc­cer League are now play­ing for teams in the Cup.

No mat­ter how many Chi­nese prod­ucts are seen at the World Cup, what Chi­nese fans want most is for the Chi­nese team to qual­ify for the event. For the third time in a row, China failed to qual­ify for this year’s Cup. In its only World Cup ap­pear­ance in 2002, China lost all three games, giv­ing up 9 goals and scor­ing none.

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