CH­ERY PICK­ING

China Daily (Latin America Weekly) - - Front Page - PHOTO BY ZHANG FAN / CHINA DAILY

A guest from Colom­bia poses for a photo with the first car pro­duced by Ch­ery’s Brazil fac­tory on Sun­day near Sao Paulo.

Ch­ery Au­to­mo­bile Co’s branch com­pany in Brazil launched its first off-tool sam­ple car man­u­fac­tured by its lo­cal fac­tory on Sun­day. “It marks a ma­jor progress of Ch­ery’s in­ter­na­tional strat­egy and shows our con­fi­dence in the Brazil­ian mar­ket,” said Du Weiqiang, vice-pres­i­dent of Ch­ery In­ter­na­tional.

Ch­ery Au­to­mo­bile, one of the largest au­to­mo­bile man­u­fac­tur­ers in China, ini­ti­ated con­struc­tion of its lo­cal fac­tory in 2012 with a to­tal in­vest­ment of $400 mil­lion and a con­struc­tion area of 400,000 square me­ters. It is lo­cated in the city of Jacarei in Sao Paulo State.

The fac­tory will of­fi­cially start pro­duc­tion this Au­gust and will be Ch­ery’s only self­owned fac­tory in the world. “The es­ti­mated pro­duc­ing ca­pa­bil­ity of Ch­ery Brazil’s fac­tory can reach 50,000 ( ve­hi­cles) per year. Latin Amer­ica oc­cu­pies more than 30 per­cent of Ch­ery’s in­ter­na­tional mar­ket and I have very strong con­fi­dence in its fu­ture de­vel­op­ment,” said Du.

The fac­tory will pro­vide about 800 jobs by the end of 2014 and about 40 Chi­nese en­gi­neers have come to Brazil to help train lo­cal em­ploy­ees. “More than 70 per­cent of Ch­ery Brazil’s em­ploy­ees are lo­cal Brazil­ians and the per­cent­age is ex­pected to reach 90 per­cent in the fu­ture,” said

m‘ It arks a ma­jor progress of Ch­ery’s in­ter­na­tional strat­egy and shows our con­fi­dence in the Brazil­ian mar­ket.” DU WEIQIANG VICE-PRES­I­DENT OF CH­ERY IN­TER­NA­TIONAL

Peng Jian, pres­i­dent of Ch­ery Brazil.

“Lo­cal em­ploy­ees are the core power of Ch­ery Brazil’s de­vel­op­ment in this coun­try. Our goal is to com­bine the Chi­nese cul­ture, Brazil­ian cul­ture and Ch­ery cul­ture to­gether and stim­u­late our de­vel­op­ment,” said Peng.

Ac­cord­ing to Peng, the fac­tory will be the pro­duc­tion base for Latin Amer­ica with its prod­ucts ex­ported to other re­gional coun­tries in­clud­ing Ar­gentina, Chile and Uruguay.

Ch­ery en­tered the Brazil­ian mar­ket in 2009 and has built 75 4S car shops across the coun­try. “With the new fac­tory, we hope to en­large our lo­cal mar­ket share to 3 per­cent by 2018,” Peng said.

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