Sav­ing lives, mak­ing money

China Daily (Latin America Weekly) - - 13 Business - By MENG FANBIN meng­fan­bin@ chi­nadaily.com.cn

Steve Ber­how, 54, a US na­tional, started his ca­reer in sales of med­i­cal de­vices in 1985 and has al­ways been in­ter­ested in work­ing in China. His US com­pany Aqure Med­i­cal Inc de­signs, de­vel­ops, pro­duces and sells med­i­cal de­vices and equip­ment used in min­i­mally in­va­sive di­ag­nos­tic and in­ter­ven­tional pro­ce­dures. His startup in China im­ports such equip­ment and sells in the lo­cal mar­ket.

Aqure’s im­age-guided X-rays, CT-scans, ul­tra­sound tests and MRI tests can di­ag­nose and help treat many dis­eases re­lated to in­ter­ven­tional car­di­ol­ogy and neu­rol­ogy. There were over 290 mil­lion car­dio­vas­cu­lar dis­ease pa­tients in China in 2016.

He said: “I started work­ing with my first Chi­nese part­ner in 1999 and still re­tain a strong re­la­tion­ship with him. The mar­ket has one of the big­gest pa­tient pop­u­la­tions in the world.

“New and in­no­va­tive de­vices are needed for this mar­ket. The Chi­nese gov­ern­ment has been very help­ful in bring­ing new med­i­cal de­vice tech­nolo­gies for­ward.”

Ber­how holds nu­mer­ous patents and is al­ways seek­ing to help cre­ate or launch new de­vices and tech­nolo­gies in the global med­i­cal in­dus­try, in­clud­ing in China.

“Our high-qual­ity, unique prod­ucts are go­ing to tar­get the mid-level med­i­cal de­vice mar­ket in China and other coun­tries, help­ing both peo­ple and physi­cians.”

Gov­ern­ment mea­sures for pre­ven­tion and treat­ment of killer dis­eases at county-level health­care fa­cil­i­ties aim at bring­ing down mor­bid­ity and mor­tal­ity, and im­prov­ing grass-roots doc­tors’ man­age­ment skills.

“I am op­ti­mistic about the com­pany’s de­vel­op­ment in China,” he said, adding both med­i­cal re­forms and en­cour­age­ment from the Chi­nese gov­ern­ment will help firms such as Aqure to in­tro­duce new tech­nolo­gies into the Chi­nese mar­ket.

“China’s re­forms in the health­care sec­tor make the med­i­cal de­vice mar­ket more trans­par­ent and fair, al­low­ing us to ex­pand the mar­ket with com­pet­i­tively priced new prod­ucts.”

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