Beauty of the cam­pus brain

COSMETICS

China Daily (Latin America Weekly) - - Business - By CHENG YU chengyu@chi­nadaily.com.cn

Pat­ting gen­tly the foun­da­tion, draw­ing care­fully the eye-liner and roug­ing cau­tiously the lips, Wai Wai Oo, 23, founder of a cam­pus­based one-stop makeup plat­form, ap­plies cosmetics to a group of ac­tors at a grad­u­a­tion cer­e­mony.

See­ing them per­form on the stage with glim­mer­ing makeup, Wai said she trea­sures this kind of mo­ments.

Wai Wai Oo, a stu­dent from Myan­mar, es­tab­lished China’s first cam­pus-based e-com­merce plat­form Qing Chun Hui, to pro­vide uni­ver­sity stu­dents with a one-stop makeup-re­lated ser­vices, in­clud­ing at-home (or at-dor­mi­tory/at-hos­tel room) makeup, cos­tume-rent­ing and makeup train­ing.

The startup is based in Ts­inghua Uni­ver­sity. It has now pro­vided ser­vices to over 10,000 uni­ver­sity stu­dents in Bei­jing in the past two years with sales rev­enue reach­ing 3 mil­lion yuan ($450,000) in the last 10 months.

“I’ve never imag­ined that I could start a busi­ness in China. The plat­form is now de­vel­op­ing be­yond my ex­pec­ta­tion,” Wai said.

For Wai, the busi­ness idea popped up in her mind af­ter a bad ex­pe­ri­ence.

She once agreed to com­pere an im­por­tant event, and was re­quired to dress up and ap­pear with pro­fes­sional makeup and hairdo.

Not find­ing a makeup room in the uni­ver­sity, she had to spend nearly 500 yuan, or one-fourth of her monthly liv­ing ex­penses, to in­vite some­one out­side of the cam­pus to her dor­mi­tory to ap­ply makeup.

“This aw­ful ex­pe­ri­ence in­spired me. I thought, ‘Why not estab­lish­ing a door-to- door makeup plat­form on the cam­pus?’”

Af­ter in-depth re­search and prepa­ra­tion, she started her busi­ness in 2015.

“Ac­tu­ally, things are not easy, es­pe­cially for me as a for­eigner,” she said. “Lack of money and ex­pe­ri­ence are two main chal­lenges.”

She was “lucky” to have re­ceived sup­port from Chuang Plus, an in­cu­ba­tor of Ts­inghua Uni­ver­sity to en­cour­age stu­dents to start their own busi­nesses.

Chuang Plus has in­cu­bated over 380 star­tups with a to­tal seed money of sev­eral bil­lion dol­lars. Over 40 busi­ness pro­pos­als re­ceived in­vest­ments from an­gels.

The plat­form helped Wai to ac­cu­mu­late ex­pe­ri­ence and ob­tain in­vest­ments.

Of­fi­cial data showed there were over 440,000 for­eign stu­dents in China in 2016. China has a se­ries of poli­cies to en­cour­age such stu­dents to start busi­nesses.

“China’s sta­ble busi­ness en­vi­ron­ment and poli­cies are a big help,” Wai said.

Her firm’s ser­vices now cover 18 top uni­ver­si­ties in Bei­jing. “In the fu­ture, I’ll con­tinue my busi­ness in China and hope to cover all Chi­nese uni­ver­si­ties.”

PRO­VIDED TO CHINA DAILY

Wai Wai Oo (left), a stu­dent from Myan­mar and founder of Qing Chun Hui in Ts­inghua Uni­ver­sity, ap­plies makeup on a cus­tomer in Bei­jing.

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