Asian coun­tries, in­clud­ing China, will be­come strate­gic mar­kets

China Daily (Latin America Weekly) - - World -

ANKARA — Turkey will ex­plore new mar­kets in Asia to boost its tourism and di­ver­sify the sec­tor which is on the path to re­cov­ery, the Anadolu News Agency has re­ported.

“In line of the strat­egy that we have de­ter­mined, we aim to be­come one of the three tourism des­ti­na­tions in the world in the next 10 years,” said Turk­ish Cul­ture and Tourism Min­is­ter Nu­man Kur­tul­mus.

He par­tic­u­larly ex­plained that “long for­got­ten” Asian coun­tries, namely China, In­dia, South Korea, Ja­pan, In­done­sia and Malaysia, will con­sti­tute a strate­gic mar­ket for Turk­ish tourism.

He said that 2018 will be the “Year of Turkey Tourism” in China, with a va­ri­ety of 50 events planned. Cur­rently, Turk­ish Air­lines flies to five cities in China and this num­ber is ex­pected to in­crease, ac­cord­ing to of­fi­cials.

“The rapidly grow­ing Chi­nese pop­u­la­tion is in search of bet­ter qual­ity prod­ucts and ser­vices. Be­sides, cul­tural tourism, health tourism and golf tourism are be­com­ing very pop­u­lar among Chi­nese trav­el­ers,” said Metin Goren,

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