Asian countries, including China, will become strategic markets
ANKARA — Turkey will explore new markets in Asia to boost its tourism and diversify the sector which is on the path to recovery, the Anadolu News Agency has reported.
“In line of the strategy that we have determined, we aim to become one of the three tourism destinations in the world in the next 10 years,” said Turkish Culture and Tourism Minister Numan Kurtulmus.
He particularly explained that “long forgotten” Asian countries, namely China, India, South Korea, Japan, Indonesia and Malaysia, will constitute a strategic market for Turkish tourism.
He said that 2018 will be the “Year of Turkey Tourism” in China, with a variety of 50 events planned. Currently, Turkish Airlines flies to five cities in China and this number is expected to increase, according to officials.
“The rapidly growing Chinese population is in search of better quality products and services. Besides, cultural tourism, health tourism and golf tourism are becoming very popular among Chinese travelers,” said Metin Goren,