Hot­pot finds sweet spot

China Daily (Latin America Weekly) - - 13 Business - By WANG ZHUOQIONG wangzhuo­qiong@ chi­

Haidi­lao Hot­pot, the restau­rant chain that leads the hot­pot cater­ing mar­ket in China, launched an in­stant va­ri­ety of its fa­mous of­fer­ing last quar­ter. The new va­ri­ety cooks in 15 min­utes and is priced 35.90 yuan ($5.42).

At Haidi­lao restau­rants, a tra­di­tional hot­pot meal is served for about 150 yuan on av­er­age and takes at least 30 min­utes to ma­te­ri­al­ize on the ta­ble af­ter a cus­tomer places the or­der.

The in­stant va­ri­ety pack con­tains hot­pot sauce, soup, and other in­gre­di­ents. A consumer merely needs to add near-boil­ing wa­ter to the stuff.

On Haidi­lao’s on­line store on the Tmall mar­ket­place, more than 57,000 con­sumers buy its pop­u­lar spicy beef fla­vor in­stant hot­pot ev­ery month.

The prod­uct is the re­sutlt of a joint in­vest­ment of 50 mil­lion yuan ($7.6 mil­lion) by Haidi­lao and Xin­pai Shang­hai, a restau­rant chain based in Shang­hai, to man­u­fac­ture and sell in­stant hot­pot.

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