Mil­lion

China Daily (Latin America Weekly) - - 13 Business -

joint in­vest­ment by Haidi­lao and Xin­pai Shang­hai to sell in­stant hot­pot prod­ucts

Zhu Dan­peng, a re­searcher with the China Brand In­sti­tute of Food and Bev­er­age, said: “the pro­duc­tion tech­nol­ogy for in­stant hot­pot is rel­a­tively easy, and is de­signed to please young con­sumers.”

Haidi­lao’s push into in­stant foods has in­spired China’s tra­di­tional hot­pot cater­ers to fol­low suit. They have launched var­i­ous fla­vors with match­ing in­gre­di­ents, all of which are now sold on­line as well as off­line (at re­tail out­lets) — a new busi­ness model called New Re­tail.

Such busi­ness ex­pan­sion moves come in the wake of the ris­ing popularity of take­outs and food de­liv­ery apps in China.

Tra­di­tional restau­rants are feel­ing com­pelled to branch out into re­tail, par­tic­u­larly in seg­ments like pack­aged food and readyto-eat food, to re­tain ac­cess to con­sumers. In do­ing so, they are over­com­ing phys­i­cal space lim­its.

In an­other twist to the tale, re­tail­ers such as su­per­mar­kets are adding in-store din­ing ser­vices to al­low con­sumers to buy and eat on their premises pro­cessed food and food cooked in their in-house kitchen. The idea is to in­crease fresh food sales.

For in­stance, the Lianx­i­angqiao store of Wu­mart Stores Inc in Be­jing of­fers cooked seafood for its cus­tomers.

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