Bil­lion yuan

China Daily (Latin America Weekly) - - China -

Value fore­cast for China’s on­line ed­u­ca­tion mar­ket by the end of this year

It said half the peo­ple who ac­cess on­line cour­ses are in large met­ro­pol­i­tan ar­eas — mostly Bei­jing, Shang­hai and Guang­dong prov­ince — al­though it added that the mar­ket is ex­pected to ex­pand to smaller cities.

Cour­ses in lan­guages and vo­ca­tional skills, such as IT train­ing, man­age­ment and busi­nesses, are in the great­est de­mand. The most com­mon rea­sons for choos­ing on­line cour­ses are flex­i­bil­ity, di­ver­sity of sub­ject mat­ter and ac­cess to well-known teach­ers, ac­cord­ing to the re­port.

Li Chao, CEO of Xue­tangx, said de­spite the rapid de­vel­op­ment of on­line ed­u­ca­tion, tra­di­tional ed­u­ca­tion will not be re­placed com­pletely be­cause both on­line and off­line learn­ing have their ad­van­tages.

“Tra­di­tional ed­u­ca­tion tri­umphs in its face-to-face com­mu­ni­ca­tion, which makes it easy for teach­ers to track a stu­dent’s learn­ing out­come, whereas on­line ed­u­ca­tion tri­umphs in its flex­i­bil­ity and con­ve­nience,” Li said.

He noted a grow­ing ac­cep­tance of on­line ed­u­ca­tion among both users and col­leges.

“When on­line open cour­ses first be­came avail­able on the in­ter­net, no stu­dents re­ceived credit for at­tend­ing in their bed­rooms. But now some col­leges have in­cor­po­rated on­line cour­ses into their teach­ing,” Li said.

“Now we are turn­ing in­di­vid­ual credit on­line cour­ses into a de­gree pro­gram.”

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