Win­ter is when rich trav­el­ers head down­hill

China Daily (Latin America Weekly) - - Life - Spec­tre.

Win­ter is the time when the wealthy like to hit the slopes.

Over­seas ski-trip book­ings through Chi­nese lux­ury-travel op­er­a­tor HH­travel have in­creased 40 per­cent year-on-year, the com­pany re­ports.

“It shows high-end tourism is shift­ing to­ward ad­ven­ture,” chief op­er­at­ing of­fi­cer Guo Ming says.

Up­mar­ket trav­el­ers in­creas­ingly seek sea­sonal scenery and out­door fun, Guo says.

The agency’s win­ter trips cost be­tween 70,000 yuan and 100,000 yuan ($10,560 to $15,087).

Many clients are se­nior ex­ec­u­tives and pri­vate busi­ness own­ers, who take their fam­i­lies along.

Switzer­land, Canada and Ja­pan top the list of des­ti­na­tions.


The Swiss town boasts the Alps’ high­est trails. Trav­el­ers can hop aboard the Gla­cial Ex­press to reach the set­tle­ment and hike among the Alps to en­joy the stun­ning snowy views and fresh air.

Zer­matt’s ski re­sort claims to be one of the world’s 10 largest. Its long­est course runs 21 kilo­me­ters. It also of­fers pri­vate coach­ing for var­i­ous ski­ing lev­els. The cour­ses are also near one of the coun­try’s largest hot springs, Leuker­bad.

St. Moritz

This Swiss lux­ury re­sort is nes­tled in a moun­tain val­ley and of­fers mag­nif­i­cent views be­neath blue skies. It’s said alpine ski­ing was in­vented here in 1864. It has 350 km of slopes, in­clud­ing 3 km avail­able in au­tumn. It’s also near the Bad Ragaz hot spring. St. Moritz has hosted two Win­ter Olympics.

Oet­z­tal Val­ley

This des­ti­na­tion in the Aus­trian Alps is cel­e­brated for the Soelden ski re­sort, which has hosted World Cup races and was fea­tured in the block­buster film James Bond 007:

The re­sort cov­ers 434 hectares and rises roughly 2,000 me­ters above sea level. It hosts a to­tal of 145 km of cour­ses. The nearby Aqua Dome ho­tel of­fers splen­did Alps views, hot springs and sauna treat­ments.


Canada’s Whistler ski re­sort claims to be the largest of its kind in North Amer­ica. It of­fers nar­row and steep trails with abrupt twists and turns. Snow con­di­tions are com­plex, mak­ing for an ideal chal­lenge for dare­devil and vet­eran skiers. It hosts over 200 trails and win­ter en­ter­tain­ment fa­cil­i­ties. Many vis­i­tors ride snow­mo­biles over frozen lakes through the wilder­ness.

Sil­ver Star Moun­tain Re­sort

Canada’s Sil­ver Star is par­tic­u­larly pop­u­lar with fam­i­lies. Snow­sheathed Vic­to­rian ar­chi­tec­ture cre­ates a win­ter-won­der­land vibe. The pow­dery snow and var­ied ter­rain makes the re­sort one of the coun­try’s most pop­u­lar.


Ja­pan’s north­ern­most is­land is best for ski­ing in Jan­uary and Fe­bru­ary. To­mamu re­sort of­fers di­verse moun­tain trails for skiers of all skill lev­els. Pri­vate Chi­ne­se­lan­guage coach­ing ser­vices are avail­able.

(left), a Swiss lux­ury re­sort, and Oet­z­tal Val­ley (right) in the Aus­trian Alps, are among top high-end win­ter des­ti­na­tions that draw up­mar­ket trav­el­ers.


St. Moritz

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