Ama­zon do­ing its bit to boost e-read­ing sec­tor in China

What we need to do is to make read­ing more con­ve­nient, with­out the con­straints of time and space.”

China Daily (Latin America Weekly) - - Life - By YANG YANG yangyangs@chi­nadaily.com.cn

This is the best time for the de­vel­op­ment of the e-read­ing in­dus­try in China, says Liu Shu, vice-pres­i­dent of Kindle Con­tent at Ama­zon China. “And in the re­cent years, the gov­ern­ment has been en­cour­ag­ing peo­ple to read more. Also, mem­bers of the grow­ing mid­dle-class in China are more will­ing to read,” she says.

“So, what we need to do is to make read­ing more con­ve­nient, with­out the con­straints of time and space.”

In Fe­bru­ary 2016, Ama­zon China started a Kindle Un­lim­ited ser­vice to ac­cess books from the Ama­zon li­brary.

Speak­ing about read­ing habits, she says: “Chi­nese users’ choices are pretty high­class. And, in gen­eral, Chi­nese users love clas­sics and ed­u­ca­tional books.”

Liu’s com­ments are based on Ama­zon China’s statis­tics on the top 10 most bor­rowed books through the Kindle Un­lim­ited ser­vice.

Mean­while, in the last two years, China has grown to be the world’s third largest Kindle Un­lim­ited mar­ket af­ter the United States and vice-pres­i­dent of Kindle Con­tent at Ama­zon China the Great Bri­tain.

The cur­rent users of KU are 60 per­cent more com­pared with March 2017.

The li­brary has also ex­panded from the orig­i­nal 44,000 book ti­tles to more than 100,000, which is nearly one-fifth of the to­tal e-books Ama­zon China pro­vides, cov­er­ing

LI SANXIAN / FOR CHINA DAILY

Kindle Un­lim­ited ser­vice has of­fered read­ers ac­cess to bor­row more than 100,000 books since it started in 2016. Liu Shu, vice-pres­i­dent of Kindle Con­tent at Ama­zon China, says Chi­nese users’ choices are “pretty high-class”. The top most bor­rowed books are three mys­tery nov­els by Hi­gashino Keigo; a per­sonal fi­nance book,by Robert Kiyosaki; a con­ver­sa­tional skills book,by Mike Bech­tle; a time man­age­ment book, by Jim Ran­del ; a so­cial psy­chol­ogy book, by Gus­tave Le Bon; a novel called by

Left: Right:

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.