Amazon doing its bit to boost e-reading sector in China
What we need to do is to make reading more convenient, without the constraints of time and space.”
This is the best time for the development of the e-reading industry in China, says Liu Shu, vice-president of Kindle Content at Amazon China. “And in the recent years, the government has been encouraging people to read more. Also, members of the growing middle-class in China are more willing to read,” she says.
“So, what we need to do is to make reading more convenient, without the constraints of time and space.”
In February 2016, Amazon China started a Kindle Unlimited service to access books from the Amazon library.
Speaking about reading habits, she says: “Chinese users’ choices are pretty highclass. And, in general, Chinese users love classics and educational books.”
Liu’s comments are based on Amazon China’s statistics on the top 10 most borrowed books through the Kindle Unlimited service.
Meanwhile, in the last two years, China has grown to be the world’s third largest Kindle Unlimited market after the United States and vice-president of Kindle Content at Amazon China the Great Britain.
The current users of KU are 60 percent more compared with March 2017.
The library has also expanded from the original 44,000 book titles to more than 100,000, which is nearly one-fifth of the total e-books Amazon China provides, covering
Kindle Unlimited service has offered readers access to borrow more than 100,000 books since it started in 2016. Liu Shu, vice-president of Kindle Content at Amazon China, says Chinese users’ choices are “pretty high-class”. The top most borrowed books are three mystery novels by Higashino Keigo; a personal finance book,by Robert Kiyosaki; a conversational skills book,by Mike Bechtle; a time management book, by Jim Randel ; a social psychology book, by Gustave Le Bon; a novel called by