Fash­ion cre­ated out of plas­tic waste

China Daily (Latin America Weekly) - - Holiday - AGENCE FRANCE- PRESSE

PARIS — It may have been a long time com­ing, but eco-fash­ion is no longer a hip­pie pipe dream.

Biker jack­ets made from pineap­ple leaves and leather tanned with olive ex­tract rather than hugely pol­lut­ing chem­i­cals are now within reach, ex­perts say.

Ev­ery­one from young avant garde de­sign­ers to the big-name brands are rac­ing to hop on the band­wagon, with train­ers with soles made from re­cy­cled plas­tic bot­tles al­ready sell­ing by the mil­lion.

Last year alone, Adi­das sold one mil­lion of its Par­ley train­ers — made from plas­tic fished from the ocean — and the Ger­man sports­wear gi­ant is ramp­ing up pro­duc­tion of a range of sim­i­larly re­cy­cled styles.

And on Wed­nes­day, Yolanda Zo­bel, the new de­signer at the fu­tur­is­tic French brand Cour­reges, did the “un­think­able” and de­clared that she was do­ing away with the space-age vinyl that has been the la­bel’s stock and trade since the 1960s.

After a fi­nal num­bered cap­sule col­lec­tion called “Fin de Plas­tique” (The End of Plas­tic) that will count down its stocks of vinyl, the Ger­man will try to source sus­tain­able or re­cy­cled ver­sions of the shiny fab­ric.

“There’s no bet­ter world com­ing if we don’t take ac­tions to­day,” Zo­bel said.

At­ti­tudes to eco-fash­ion have “to­tally changed in the last few years”, said Ma­rina Coute­lan, who helps run Pre­miere Vi­sion, a hugely in­flu­en­tial twice-yearly trade fair in Paris where the movers and shak­ers of the fash­ion in­dus­try flock in search of new ma­te­ri­als and ideas.

With the mil­len­ni­als (those born be­tween 1980 and 2000) now be­gin­ning to call the shots in the fash­ion in­dus­try, “we are see­ing lots of trendy prod­ucts from sus­tain­able ma­te­ri­als be­cause they have grown up with the idea that we need to be eco-re­spon­si­ble”, Coute­lan said.

A case in point are ris­ing stars Rushemy Bot­ter and Lisi Her­re­brugh, the Dutch pair who have just been head­hunted to take over the Nina Ricci Paris fash­ion house. “Sus­tain­able fash­ion was al­ways talked about,” said Her­re­brugh, 28. “Now it is some­thing we can see.”

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