Alibaba starts track­ing de­liv­er­ies of do­na­tions

China Daily (USA) - - BUSINESS | CSR - By MENGJING and OUYANG SHIJIA Con­tact the writ­ers at mengjing@chi­ and ouyang­shi­jia@ chi­

Alibaba Group’s lo­gis­tics arm re­cently set up China’s first on­line char­i­ta­ble lo­gis­tics sys­tem with the goal of mak­ing do­na­tions eas­ier and more trans­par­ent for gen­er­ous donors.

Cainiao, also known as Zhe­jiang Cainiao Sup­ply Chain Man­age­ment Co, launched the “one-click char­ity” pro­ject. It will pro­vide door-to-door pickup ser­vices and full track­ing on­line for do­na­tions — via its app called Cainiao Guoguo — by team­ing up with One Foun­da­tion and Dep­pon Lo­gis­tics Co Ltd.

Donors can track the whole ship­ment process of their gifts of clothes, books and toys to non­profit or­ga­ni­za­tions. In the fu­ture, Cainiao will make it pos­si­ble for users to track their do­nated parcels to the point when the ben­e­fi­ciary re­ceives the pack­ages.

Cainiao started a trial oper­a­tion of the spe­cial mail­ing ser­vice for pub­lic char­i­ties in May this year. By fill­ing the non­profit or­ga­ni­za­tion re­cip­i­ents’ ad­dress and tele­phone num­ber on the app, users can wait for the courier to pick up do­na­tions at home.

The com­pany also elim­i­nated some charges. A do­na­tion ship­ment weigh­ing less than one kilo­gram will not be charged.

“Af­ter a pe­riod of oper­a­tion, we found that the key for peo­ple en­gag­ing in pub­lic char­ity lies in the trans­parency of the do­na­tion process,” said Li Jianghua, gen­eral man­ager of Cainiao Guoguo.

“They care more about where the do­na­tions go rather than the free ship­ment.”

Each year about 26 mil­lion tons of used clothes are thrown away, with a re­cy­cling rate of less than 1

the amount of sec­ond­hand clothes that are thrown away each year across the coun­try

per­cent, ac­cord­ing to the statis­tics from China As­so­ci­a­tion of Cir­cu­lar Econ­omy.

Those who want to do a good deed of­ten have no idea about who to do­nate to orhowto do­nate. They worry that the do­na­tions could dis­ap­pear dur­ing ship­ment.

WangWen­bin, chief tech­nol­ogy of­fi­cer of Cainiao, said the key value of their track­ing sys­tem lies in its re­build­ing of the pub­lic’s con­fi­dence in char­ity or­ga­ni­za­tions, via co­op­er­a­tion with pro­fes­sional pub­lic wel­fare or­ga­ni­za­tions and lo­gis­tics com­pa­nies.

The com­pany’s main part­ner, Dep­pon Lo­gis­tics, will set up a chan­nel for do­na­tion de­liv­er­ies. Once col­lected, the do­na­tions will be sent to char­ity or­ga­ni­za­tions. Then those or­ga­ni­za­tions will sort, clean and dis­in­fect do­nated clothes and de­cide where to send the items.

Those or­ga­ni­za­tions in­clude One Foun­da­tion, a non­govern­men­tal char­ity fund es­tab­lished by Chi­nese movie star Jet Li.

In the fu­ture, One Foun­da­tion and other char­ity groups will jointly es­tab­lish a “one-click char­ity” al­liance.

“Our goal is to use the joint forces to en­cour­age ev­ery­one to par­tic­i­pate in char­i­ties.” Said Li Jin, sec­re­tary-gen­eral of One Foun­da­tion.

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