Fon­terra aids ru­ral poor in Shanxi

China Daily (USA) - - BUSINESS | CSR - ByWANG ZHUOQIONG wangzhuo­qiong@chi­

Fon­terra Co-op­er­a­tive Group, a leader in global dairy nu­tri­tion and the world’s big­gest ex­porter of dairy prod­ucts, made a do­na­tion worth 200,000 yuan ($30,000) ear­lier last month to hun­dreds of in­fants, preg­nant women and el­derly vil­lagers in Yingx­ian county, Shanxi prov­ince.

The dairy pro­ducer se­lected the county as the lo­ca­tion for its ini­tia­tive called “Fon­terra sends love to the coun­try­side” mainly be­cause it is where its sec­ond farm hub in China was es­tab­lished. Since be­gin­ning op­er­a­tions in 2013, the farm hub has ac­tively re­cruited lo­cal em­ploy­ees and worked closely with the com­mu­nity. To date, about 17,000 cows have been raised on the hub’s farms, where roughly 180 mil­lion liters of milk is pro­duced each year.

Dur­ing the con­struc­tion and de­vel­op­ment of the farm hub, Fon­terra said it had learned that the nu­tri­tion and health lev­els of the lo­cal vil­lagers were com­par­a­tively low and that the in­take of dairy prod­ucts among chil­dren, preg­nant women and the el­derly was in­ad­e­quate.

To help im­prove the sit­u­a­tion and start mak­ing a dif­fer­ence, Fon­terra made the de­ci­sion to do­nate 200,000 yuan worth of An­mum in­fant for­mula milk, An­mumMa­terna, An­chor milk and An­chor kids milk to in­fants and young chil­dren aged up to 3, preg­nant women, and those over the age of 70 in six lo­cal vil­lages such as Da­suiren and Dax­i­tou.

At the do­na­tion cer­e­mony, Qin Min, vice-pres­i­dent of ex­ter­nal af­fairs and com­mu­ni­ca­tions for

Fon­terra’s do­na­tion to hun­dreds of in­fants, preg­nant women and el­derly vil­lagers in Yingx­ian county, Shanxi prov­ince, in early July

Fon­terra in China said: “Fon­terra is aNewZealand com­pany, butwe are in mar­kets all over the world. Since we have built the farm hubs in ru­ral ar­eas of China, the vil­lagers around the hubs are our neigh­bors and part­ners. It is a fun­da­men­tal pur­pose of ours to pro­mote com­mu­nity de­vel­op­ment and there­fore we are al­ways striv­ing to make a pos­i­tive con­tri­bu­tion.

“Whether by pro­vid­ing job op­por­tu­ni­ties or fa­cil­i­tat­ing busi­ness co­op­er­a­tion, we are com­mit­ted to part­ner­ing with lo­cals,” she said. “In ad­di­tion, we also wish to make a tan­gi­ble con­tri­bu­tion to the qual­ity of life of chil­dren, preg­nant women and the el­derly with mod­est ef­forts such as prod­uct do­na­tions.”

To­gether with the China Soong Qing Ling Foun­da­tion, Fon­terra has founded the “Fon­terra Coun­try­side Ma­ter­nal and Child Health Pro­gram” to carry out var­i­ous ac­tiv­i­ties which have ben­e­fited mil­lions of ru­ral cit­i­zens.

From 2013 to 2016, this pro­gram over­saw the do­na­tion of three am­bu­lances and more than 500,000 yuan worth of com­mu­nity sup­port to the Yingx­ian County Fam­ily Plan­ning and Mother and Child Ser­vice Cen­ter, a hos­pi­tal in Ying county and the Dis­abled Re­ha­bil­i­ta­tion Cen­ter of Hexie Hos­pi­tal.

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