Fonterra aids rural poor in Shanxi
Fonterra Co-operative Group, a leader in global dairy nutrition and the world’s biggest exporter of dairy products, made a donation worth 200,000 yuan ($30,000) earlier last month to hundreds of infants, pregnant women and elderly villagers in Yingxian county, Shanxi province.
The dairy producer selected the county as the location for its initiative called “Fonterra sends love to the countryside” mainly because it is where its second farm hub in China was established. Since beginning operations in 2013, the farm hub has actively recruited local employees and worked closely with the community. To date, about 17,000 cows have been raised on the hub’s farms, where roughly 180 million liters of milk is produced each year.
During the construction and development of the farm hub, Fonterra said it had learned that the nutrition and health levels of the local villagers were comparatively low and that the intake of dairy products among children, pregnant women and the elderly was inadequate.
To help improve the situation and start making a difference, Fonterra made the decision to donate 200,000 yuan worth of Anmum infant formula milk, AnmumMaterna, Anchor milk and Anchor kids milk to infants and young children aged up to 3, pregnant women, and those over the age of 70 in six local villages such as Dasuiren and Daxitou.
At the donation ceremony, Qin Min, vice-president of external affairs and communications for
Fonterra’s donation to hundreds of infants, pregnant women and elderly villagers in Yingxian county, Shanxi province, in early July
Fonterra in China said: “Fonterra is aNewZealand company, butwe are in markets all over the world. Since we have built the farm hubs in rural areas of China, the villagers around the hubs are our neighbors and partners. It is a fundamental purpose of ours to promote community development and therefore we are always striving to make a positive contribution.
“Whether by providing job opportunities or facilitating business cooperation, we are committed to partnering with locals,” she said. “In addition, we also wish to make a tangible contribution to the quality of life of children, pregnant women and the elderly with modest efforts such as product donations.”
Together with the China Soong Qing Ling Foundation, Fonterra has founded the “Fonterra Countryside Maternal and Child Health Program” to carry out various activities which have benefited millions of rural citizens.
From 2013 to 2016, this program oversaw the donation of three ambulances and more than 500,000 yuan worth of community support to the Yingxian County Family Planning and Mother and Child Service Center, a hospital in Ying county and the Disabled Rehabilitation Center of Hexie Hospital.