Büh­ler Group salutes ideal business en­vi­ron­ment

China Daily (USA) - - WORLD-CLASS WUXI - By ZHUAN TI zhuanti@chi­nadaily.com.cn

The Swiss-head­quar­tered Büh­ler Group is see­ing rapid growth in the Chi­nese mar­ket thanks to its em­bed­ded business op­er­a­tions in Wuxi, Jiangsu prov­ince.

As a spe­cial­ist com­pany for pro­vid­ing ma­chines, plants and ser­vices for the grain, food and ad­vanced ma­te­rial pro­cess­ing, Büh­ler has been op­er­at­ing in China since the 1980s.

In 2011, Büh­ler (China) In­vest­ment Co Ltd was founded in Wuxi with a to­tal reg­is­tered in­vest­ment of $30 mil­lion.

As the re­gional head­quar­ters, Büh­ler China co­or­di­nates all sales ac­tiv­i­ties and han­dles all cus­tomer ser­vice-re­lated business for China, Ja­pan, South Korea and other Asian coun­tries.

Büh­ler said the move has al­lowed it to of­fer a bet­ter ser­vice to cus­tomers, in­clud­ing re­pairs and re­place­ment prod­ucts and fast cus­tomer ser­vice through a tight net­work of do­mes­tic ser­vice sta­tions.

“Wuxi is a very good city, and it has very friendly en­vi­ron­ment. The lo­cal gov­ern­ment has pro­vided a lot of help and sup­port for the com­pany’s development over the years,” said Di­eter Voegtli, pres­i­dent of Büh­ler Goup China and Asia Pa­cific.

“Dur­ing our development in Wuxi, we met some ques­tions and chal­lenges. For ex­am­ple, when we wanted to ex­pand here we met the chal­lenges of land,” Voegtli said. “The Wuxi gov­ern­ment gave us sup­port with ob­tain­ing new land use rights. It also pro­vided some in­cen­tives for our for­eign em­ploy­ees,” he added.

To date, more than 3,000 em­ploy­ees are work­ing to meet the in­di­vid­ual de­mands of Chi­nese cus­tomers. Trained spe­cial­ists are avail­able for af­ter-sales ser­vice through­out the life cy­cle of pro­duc­tion plants.

In ad­di­tion to Wuxi, which is home to Büh­ler’s largest fac­tory in the world, the com­pany has fac­to­ries in Changzhou, He­fei, Shen­zhen, Bei­jing and Xi’an.

Büh­ler China has also be­come an im­por­tant in­no­va­tion hub. In the com­pany’s R&D cen­ter, re­search teams from China and the com­pany’s head­quar­ters work to­gether on new prod­ucts and so­lu­tions.

State-of-the-art labs, ap­pli­ca­tion cen­ters and train­ing facilities en­sure that cus­tomers stay ahead in the mar­ket, the com­pany said.

China is now the largest mar­ket for Büh­ler Group and its to­tal sales rev­enue in China reached 4 bil­lion yuan ($615 mil­lion) last year, mak­ing up around 20 per­cent of the group’s to­tal. Roughly 50 per­cent of its Chi­nese rev­enue came from Wuxi.

“I think that Wuxi is a very ac­tive city. The gov­ern­ment here re­ally helps com­pa­nies that are look­ing to set­tle down and do business. They al­ways lis­ten and try to un­der­stand your prob­lems, and try their best to pro­vide so­lu­tions,” Voegtli said.

Top: An ex­pert at As­traZeneca checks pa­tients’ sam­ples at one of the com­pany’s bi­o­log­i­cal labs. Above: Panoramic view of the com­pany.

Work­ers check ma­chines at one of the com­pany’s fac­to­ries.

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