Young lead­ers de­velop their man­age­ment skills

Star­bucks and CSCLF join forces to show the way for­ward for univer­sity stu­dents

China Daily (USA) - - BUSINESS | CSR - ByWANG ZHUOQIONG wangzhuo­qiong@ chi­

What a mean­ing­ful learn­ing ex­pe­ri­ence. I now un­der­stand that lead­er­ship is nei­ther a la­bel, nor a slo­gan. It is a call-to-ac­tion.”

A to­tal of 64 stu­dents from 10 uni­ver­si­ties across the coun­try par­tic­i­pated in the fi­nals of a key na­tional youth train­ing pro­gram, jointly or­ga­nized by Star­bucks Cof­fee Com­pany and China Soong Ching Ling Foun­da­tion, which con­cluded re­cently in Bei­jing.

The 2016 Star­bucks China Youth Lead­er­ship Pro­gram fi­nals were the cli­max of the train­ing pro­gram that kicked off in Novem­ber, in­volv­ing stu­dents from uni­ver­si­ties across the coun­try in a train­ing camp de­signed to hone their man­age­ment skills, per­se­ver­ance and charisma, amon­gother traitscom­monly ex­pected in lead­ers.

The four-day na­tional fi­nals, which were con­ducted from July 25 to 29 with the theme “Youth, Fu­ture,” fea­tured a team build­ing com­pe­ti­tion at the GreatWall, cross­cul­tural ex­pe­ri­ences, some eco­log­i­cal wel­fare pro­gram vis­its, as well as pre­sen­ta­tions.

Yang Fan from the Bei­jing Hos­pi­tal­ity In­sti­tute and nine other stu­dents were awarded Zhang Yongxin, the ti­tle of “Star­bucks An­nual Youth Lead­ers.”

Three pub­lic wel­fare pro­grams, two from South­west Univer­sity for Na­tion­al­i­ties, and one from South China Nor­mal Univer­sity, won the top three prizes of the com­pe­ti­tion.

Fol­low­ing its launch in Novem­ber, the pro­gram was in­tro­duced across 10 uni­ver­si­ties in Bei­jing, Shang­hai, Guangzhou, Chengdu and Chang­sha.

Un­der the guid­ance of tu­tors, 500 stu­dents formed 100 teams to re­search, ex­per­i­ment and do pre­sen­ta­tion road­shows to cre­ate a pos­i­tive im­pact for their lo­cal com­mu­ni­ties.

The ef­forts of the stu­dents im­pacted over 100 lo­cal com­mu­ni­ties and schools and 10,000 lo­cal res­i­dents — and at­tracted the sup­port of 110,000 ne­ti­zens on so­cial me­dia. The fi­nal­ists were se­lected based on the im­pact of their road­shows, so­cial me­dia vot­ing and univer­sity rec­om­men­da­tions.

“Through the Star­bucks China Youth Lead­er­ship Pro­gram, we have wit­nessed our univer­sity stu­dents’ great sense of so­cial re­spon­si­bil­ity, the im­mense po­ten­tial in their fu­ture ca­reers and their strong plan­ning and com­mu­ni­ca­tions abil­i­ties,” said Jing Dun­quan, vice-chair­man of China Soong Ching Ling Foun­da­tion.

“The post-1990 gen­er­a­tion is cre­ative and pas­sion­ate in their ac­tions. They have each con­trib­uted pos­i­tively to the com­mu­nity and have been ex­cep­tional in bring­ing their philoso­phies to life through cre­ative ideas, such as drama and lit­er­ary works. With­out doubt, these stu­dents are no longer by­standers of so­ci­ety, but true par­tic­i­pants and lead­ers,” Jing added.

With the pro­gram’s sup­port, univer­sity stu­dents have found mo­ti­va­tion to sup­port the needs of dis­ad­van­taged groups, such as chil­dren in re­mote moun­tain­ous re­gions, san­i­ta­tion work­ers, the vi­su­allyand ru­ral left-be­hind elders.

They also dis­cov­ered new in­ter­ests in the her­itage of tra­di­tional hand­i­crafts, in­clud­ing the art of pa­per cut­ting.

Stu­dents were able to ap­ply knowl­edge gained from their ma­jors at school — such as new me­dia tech­nol­ogy and soft­ware de­vel­op­ment — to el­e­vate the im­pact, reach and pub­lic­ity of their wel­fare pro­grams.

ZhangYongxin from South­west Univer­sity for Na­tion­al­i­ties said: “Through these pro­grams, I was ex­posed to real so­cial is­sues and started to think about ways and meth­ods to solve them.

“What a mean­ing­ful learn­ing ex­pe­ri­ence. I now un­der­stand that lead­er­ship is nei­ther a la­bel, nor a slo­gan. It is a call-to-ac­tion.”

Star­bucks said it thought the pro­gram had achieved mean­ing­ful things for the par­tic­i­pants.

“We are thrilled to wit­ness the stu­dents’ growth and de­vel­op­ment, which reaf­firms our com­mit­ment to make “sup­port­ing youth a crit­i­cal and long-term strate­gic pri­or­ity for Star­bucks com­mu­nity in­vest­ment,” Star­bucks China Vice-Pres­i­dent Cui Fuqiu.

Look­ing ahead, Star­bucks said it will con­tinue to in­vest in sup­port­ing the growth and suc­cess of young Chi­nese univer­sity stu­dents, to help them broaden their hori­zons and strengthen their lead­er­ship abil­i­ties.

a stu­dent from South­west Univer­sity for Na­tion­al­i­ties


Some of the top 10 fi­nal­ists for 2016 CSCLF Star­bucks China Youth Lead­er­ship Pro­gram pose on the stage.

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