Rural Chinese surpass urbanites in online purchases
Retail purchases by China’s rural residents outpaced that of urban dwellers in the second quarter, official data showed.
In the first six months, online retail sales to rural residents exceeded $46.9 billion, Shen Danyang, spokesperson for the Ministry of Commerce, said at a press briefing. Rural online retail sales remarkably outstripped urban sales, he added.
Data showed that in the second quarter rural online sales grew by 13.48 percent from the first quarter. The growth rate was at least 4 percentage points higher than the growth in sales to urban residents.
In the first six months, purchases by rural residents accounted for 14.14 percent of the country’s total online sales.
Rural residents spent most of their money on clothing, shoes, home improvement and digital gadgets.