As an innovation-driven company, ADI has 50 years of history as the world’s leading highperformance signal processing solutions provider. China is a fast-growing market for ADI. The size of this market presents an enormous opportunity for ADI, while the rapid changes and diversified customer needs here also pose unique challenges. Throughout the years, ADI’s China team has consistently recruited local talents, who helped transform the company to one that is much more sensitive and responsive to this country’s needs. Our locally trained team is also credited with devising a fluent China strategy that foresees newchallenges while commanding a leadership in this exciting industry. In the next three to five years, ADI will be firmly committed to emerging fields, such as smart cities, industrial IoT, smart transportation, smart agriculture, green energy etc. These initiatives are in line with the direction of industry restructuring and economic efficiency set by China’s central government.