Put­ting joy back into small screen

China Daily (USA) - - BUSINESS - By FANFEIFEI

Watch­ing tele­vi­sion in the dig­i­tal era has just got a lot eas­ier. Sichuan Changhong Elec­tronic Co Ltd, a man­u­fac­turer of TVs, has ush­ered in the era of in­tel­li­gent TVs.

Com­bin­ing its ex­per­tise in sen­sor mod­ules, speech recog­ni­tion chips, ar­ti­fi­cial in­tel­li­gence and big data, Changhong has pro­duced a TV that prom­ises to elim­i­nate des­per­ate brows­ing of hun­dreds of live chan­nels dur­ing prime time to fig­ure out what’s on and what to watch. Free­dom from the strug­gle with multiple re­mote-con­troller but­tons is nigh.

The ul­tra-mod­ern Changhong CHiQ TV can re­spond to the user’s voice com­mands from a dis­tance of up to 30 me­ters; that is, from any far cor­ner in the home, and play se­lect live TV pro­grams or any other con­tent from data­bases on a cloud.

“We fo­cus on deep in­te­gra­tion of ar­ti­fi­cial in­tel­li­gence and TV,” said Guo Dex­uan, vice-pres­i­dent of Changhong.

CHiQ TV’s cog­ni­tive and search abil­i­ties are so so­phis­ti­cated it can com­pre­hend se­man­tic nu­ances and dis­tinct fea­tures of each voice, mem­o­rize each user’s pref­er­ences and view­ing habits, and then come up with recommendations to suit the user at any given time. The Chi­nese speech recog­ni­tion rate is said to be 97 per­cent ac­cu­rate.

“Even if users give a rel­a­tively vague or­der, CHiQ TV can rec­om­mend pro­grams,” said Chen Keyu, prod­uct man­ager of Changhong CHiQ TV.

“Changhong has been re­search­ing ar­ti­fi­cial in­tel­li­gence since 2012. Robotics, ma­chine learn­ing, hu­man­ma­chine in­ter­ac­tion and com­put­ing ap­pli­ca­tions have been part of our fo­cus. The ar­ti­fi­cial in­tel­li­gence is just the tip of the ice­berg,” said Li Jin, gen­eral man­ager of Changhong.

In March, Changhong re­leased the world’s first op­er­a­tions sup­port plat­form for the in­ter­net of things, which refers to a net­work of de­vices, ve­hi­cles, build­ings and other ob­jects that con­tain soft­ware or sen­sors that al­low them to ex­change data.

That was pre­ceded in 2013 by its first big-data com­pe­tence anal­y­sis cen­ter in China, which was es­tab­lished with IBM Corp. It was also the first home ap­pli­ances com­pany to use big-data tech­nol­ogy. It now has more than 100 se­nior R&D engi­neers fo­cused on big data.

“Ar­ti­fi­cial in­tel­li­gence, with big data as its core, is an im­por­tant ap­pli­ca­tion and de­vel­op­ment di­rec­tion for the IoT,” said Yang Dan, chief tech­nol­ogy of­fi­cer of Changhong.

Liang Zhen­peng, a con­sumer elec­tron­ics an­a­lyst, said: “Changhong’s break­through in ar­ti­fi­cial in­tel­li­gence will bring about new think­ing among home ap­pli­ances man­u­fac­tur­ers. It has opened a new chap­ter in the era of large-screen dis­plays. More en­ter­prises are ex­pected to fol­low in Changhong’s foot­steps.”

Wu Ying, a pro­fes­sor at North­west­ern Uni­ver­sity and an ex­pert on ar­ti­fi­cial in­tel­li­gence, said with the rapid de­vel­op­ment of com­put­ing and ar­ti­fi­cial in­tel­li­gence tech­nolo­gies, hu­man­com­puter in­ter­ac­tions will be­come in­tel­li­gent, nat­u­ral and con­ve­nient. Mu Sai con­trib­uted to this story.

PRO­VIDED TO CHINA DAILY

A model takes a selfie with CHiQ TV in the back­ground at the launch of the de­vice in Bei­jing.

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