Wha­ley’s tar­get: young eye­balls

China Daily (USA) - - BUSINESS - By ZHU WENQIAN zhuwen­qian@ chi­nadaily.com.cn

Wha­ley Tech­nol­ogy Co Ltd, a Shang­hai-based in­ter­net-ready tele­vi­sion maker, launched its 78-inch TV with curved screen in the summer. Priced 39,999 yuan ($6,020), it will be on sale from Sept 30.

It is the first such made-in­China prod­uct that broke the stran­gle­hold of for­eign brands on the high-end large-screen TV seg­ment. Tech gi­ants Sony Corp, Sam­sung Elec­tron­ics Co and Sharp Corp dom­i­nate this mar­ket.

“For­eign brands have their ad­van­tages in hard­ware. To stand out in the mar­ket, we will pro­vide more tai­lor­made con­tent and Chi­nese re­sources, in ad­di­tion to bet­ter sound and im­age qual­ity,” said Li Huaiyu, chief ex­ec­u­tive of­fi­cer of Wha­ley TV.

“Our tele­vi­sion pro­grams will in­clude pop­u­lar Chi­nese and for­eign films, hit events, NBA games and many va­ri­ety shows. We aim to be­come a lead­ing in­ter­net TV brand, by tak­ing ad­van­tage of tech­nolo­gies and me­dia,” Li said.

At the end of June, there were 18 in­ter­net-en­abled TV brands in China. The mar­ket is set to grow in China, ac­cord­ing to in­dus­try re­search firm China Mar­ket Mon­i­tor Co Ltd.

In the first six months of this year, in­ter­net-en­abled TV brands took 13.8 per­cent share of the to­tal TV mar­ket in China, sur­pass­ing for­eign brands of tra­di­tion­alTVs, the report showed.

Lead­ing that charge is Wha­ley, co-founded by Li Huaiyu and Li Ruigang in 2014. The com­pany has re­ceived in­vest­ments and sup­port from in­ter­net gi­ants Alibaba Group Hold­ing Ltd and Ten­cent Hold­ings Ltd.

Fo­cused on home en­ter­tain­ment and smart homes, Wha­ley has in­tro­duced a range of prod­ucts that in­cludes mi­cro pro­jec­tors, vir­tual-re­al­ity hel­mets, smart tele­vi­sion soft­ware, Wi-Fi smart stereo and smart fur­ni­ture.

Wha­ley’s smaller-screen tele­vi­sions come with blue­toothvoice-op­er­ated and mul­ti­pur­pose re­mote con­trollers that make chan­nel-brows­ing eas­ier for even old peo­ple and chil­dren, be­sides en­abling play­back of vir­tual re­al­ity con­tents.

Bai Weimin, ex­ec­u­tive vice-pres­i­dent of the China Video In­dus­try As­so­ci­a­tion, said: “The TV in­dus­try is grow­ing with in­tel­li­gent mod­els set to reach con­sumers. The busi­ness model fo­cused solely on hard­ware has been re­placed by a model that com­bines hard­ware, wide-rang­ing con­tent and ser­vices, and at­tracts young view­ers.”

The TV in­dus­try is grow­ing with in­tel­li­gent mod­els set to reach con­sumers.” Bai Weimin, ex­ec­u­tive vice-pres­i­dent of the China Video In­dus­try As­so­ci­a­tion

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