JD.com to use VR technology on shopping platform
JD.com Inc, China’s secondlargest B2C online platform, is gearing up to use virtual reality technology on its online shopping platform to catch up with its archrival Alibaba Group Holding Ltd.
The Nasdaq-listed online retailer announced its plan to build a virtual reality and augmented reality-enabled online shopping experience that can beat those offered by brick-and-mortar stores.
“We don’t want to miss the future development of VR and AR technologies. They could provide better shopping experiences and bring convenience to our lives. At the same time, innovative technologies can drive the development of JD’s future business,” said Long Yu, chief human resources officer at JD.com. (Photo 3)