Ten­cent ral­lies forces of on­line charity

China Daily (USA) - - BUSINESS - By CHI­NADAILY

In­ter­net gi­ant Ten­cent Hold­ings Ltd launched its sec­ond­in­ter­net char­i­ty­dayan­dis ex­pected to do­nate the money it raised from Wed­nes­day to Fri­day of up to around 200 mil­lion yuan ($30 mil­lion).

Start­ing from Wed­nes­day to Fri­day — Sept 9, the “9.9 charity day”, ini­ti­ated by the Shen­zhen-head­quar­tered com­pany and dozens of well­known com­pa­nies, pub­lic wel­fare or­ga­ni­za­tions and celebri­ties, was es­tab­lished with an aim to call on the masses of Chi­nese ne­ti­zens to do­nate to the needy.

Last year 2.05 mil­lion ne­ti­zens do­nated 127.9 mil­lion yuan.

Dur­ing this year’s event, more than 120 in­sti­tu­tions will in­tro­duce nearly 4,000 var­i­ous charity projects, con­nect­ing those who need help and those will­ing to lend a help­ing hand, via on­line and off­line plat­forms.

Chen Yi­dan, one of the founders of Ten­cent, said that links be­tween the in­ter­net and charity would en­able “the ecosys­tem of charity” to evolve in newways.

Ten­cent Vice-Pres­i­dent Cheng Wu said that the full use of the mo­bile in­ter­net, in re­la­tion to per­son­al­ized forms of charity, would help en­cour­age peo­ple in large num­bers to ac­tively par­tic­i­pate in pub­lic wel­fare un­der­tak­ings.

This year com­pa­nies par­tic­i­pat­ing in the charity day event will ac­cept on­line do­na­tions, in­stead of tra­di­tional off­line do­na­tions. After peo­ple do­nate money onWeChat plat­forms, they can choose to com­plete the do­na­tion with the par­tic­i­pat­ing firms.

By Au­gust, morethan 3,000 pub­lic wel­fare or­ga­ni­za­tions had reg­is­tered on the Ten­cent on­line charity plat­form, in­volv­ing around 15,000 charity projects. The num­ber of peo­ple who made do­na­tions to­taled 66 mil­lion, the or­ga­ni­za­tions said.

Zhang Xun­hong, di­rec­tor gen­eral of the Bureau of On­line Com­mu­ni­ties of Cy­berspace Ad­min­is­tra­tion of China, said the in­volve­ment of Ten­cent and oth­ers was of great sig­nif­i­cance in draw­ing the whole so­ci­ety’s at­ten­tion and en­cour­ag­ing peo­ple to ac­tively par­tic­i­pate in charity.

China’s charity law took ef­fect last Thurs­day, in­clud­ing reg­u­la­tions to pre­vent fraud and su­per­vi­sion of the man­age­ment of on­line charity plat­forms.

The law re­quires on­line charity plat­forms to work with 13 web­sites ap­proved by civil af­fairs au­thor­i­ties.

the num­ber of pub­lic wel­fare or­ga­ni­za­tions that reg­is­tered on Ten­cent on­line charity plat­form by Au­gust

Ouyang Shi­jia to this story. con­trib­uted

PRO­VIDED TO CHINA DAILY

A vol­un­teer paints pic­tures on stones, dur­ing one of the char­i­ta­ble pro­grams dis­played by Ten­cent on Mon­day.

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